B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

Advertising & Promotion B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

9m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Five levers of a successful B2B influencer marketing strategy

Content Marketing Five levers of a successful B2B influencer marketing strategy

9m Tatum Van Andel

Five levers of a successful B2B influencer marketi...

Understand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...

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Senior executives, here's why you need to become B2B influencers

B2B Senior executives, here's why you need to become B2B influencers

3y Cyril Coste

Senior executives, here's why you need to become B...

Global influencer, Cyril Coste guides you through the journey with his tried and tested methods Read More...

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