B2B influencer marketing Archives

B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

Advertising & Promotion

B2B advertising doesn’t need to be boring: why creativity is a key driver o...

10m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Five levers of a successful B2B influencer marketing strategy

B2B

Five levers of a successful B2B influencer marketing strategy

10m Tatum Van Andel

Five levers of a successful B2B influencer marketi...

Understand the value add for your brand and learn practical tips to design a campaign by identifying and engaging influencers for long-term success Re...

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Senior executives, here's why you need to become B2B influencers

B2B