From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Account-based marketing From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

2m Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Future-proofing 2022 strategies: four things marketers need to know

Digital Advertising Future-proofing 2022 strategies: four things marketers need to know

6m Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

9m Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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Why 2021 is the year of the account

Data insights Why 2021 is the year of the account

1y Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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The right ways to use intent data: How to pivot strategies in 2021

Data The right ways to use intent data: How to pivot strategies in 2021

1y Sonjoy Ganguly

The right ways to use intent data: How to pivot st...

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...

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What B2B sales enablement looks like in a post-COVID environment

B2B What B2B sales enablement looks like in a post-COVID environment

1y Jacqueline Dooley

What B2B sales enablement looks like in a post-COV...

Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Read More...

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Does your website still matter in a mobile world?

Digital Marketing Does your website still matter in a mobile world?

1y Norman Guadagno

Does your website still matter in a mobile world?

Acoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read More...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

1y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Omnichannel marketing is a competitive advantage for B2B marketers this year

B2B Omnichannel marketing is a competitive advantage for B2B marketers this year

1y Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

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Five tips to generate technology leads

Data Five tips to generate technology leads

1y Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

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MQMs are a KPI that marketing and sales can agree on

Digital Marketing MQMs are a KPI that marketing and sales can agree on

1y Ravi Chalaka

MQMs are a KPI that marketing and sales can agree ...

Boost your revenue pipeline by booking marketing-qualified virtual meetings that drive sales Read More...

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How partnerships deliver brand advocacy in a way marketing can’t

Digital Marketing How partnerships deliver brand advocacy in a way marketing can’t

1y Jaime Singson

How partnerships deliver brand advocacy in a way m...

Impact's Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy. Read More...

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Your 2021 marketing playbook needs to be revised, again

Digital Marketing Your 2021 marketing playbook needs to be revised, again

2y Norman Guadagno

Your 2021 marketing playbook needs to be revised, ...

Acoustic CMO Norman Guadagno explains why it’s OK to reimagine your marketing playbook for 2021 (even the one you just completed last week). Read More...

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How well do you really know your customers?

Analyzing Customer Data How well do you really know your customers?

2y Nick Ashmore

How well do you really know your customers?

Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...

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Thanks to intent data, B2B marketing & event marketing have finally collided

B2B Thanks to intent data, B2B marketing & event marketing have finally collided

2y Michael Balyasny

Thanks to intent data, B2B marketing & event marke...

2020 marked the year that event marketing evolved into a key instrument to be played in the orchestra of B2B marketing. Read More...

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Prepare your story: Laying the groundwork for storytelling success

Content Prepare your story: Laying the groundwork for storytelling success

2y Brian Cotter

Prepare your story: Laying the groundwork for stor...

In the first of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter explains the importance of truly getting to know your buyer...

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

Commerce & Sales Bridging the gap: How marketing and sales can break down the technological walls between their departments

2y Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

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How to upgrade from ABM to account-based everything

Account-based marketing How to upgrade from ABM to account-based everything

2y Dan Frohnen

How to upgrade from ABM to account-based everythin...

Dan Frohnen, CMO of Sendoso, explains why customer personalization is no longer achieved through account-based marketing alone and outlines how you ca...

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How Coursedog is navigating an ABM journey

Case Study How Coursedog is navigating an ABM journey

2y Jimmy Montchal

How Coursedog is navigating an ABM journey

All-in-one curriculum and scheduling platform utilized ABM to provide a better customer journey. Read More...

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Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

AI & Automation Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

2y Abhishek Shah

Tech Talk with MarketMuse: What a content intellig...

Jeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...

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Wake up call for content marketers, COVID-19 is still here

Content Wake up call for content marketers, COVID-19 is still here

2y Dan Gerstenfeld

Wake up call for content marketers, COVID-19 is st...

Online marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they...

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Digital transformation post-COVID presents huge opportunities for global export expansion

Digital Marketing Digital transformation post-COVID presents huge opportunities for global export expansion

2y Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

Analytics Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

2y Catherrine Garcia

Tech Talk with InfoTrust’s Tag Inspector: Tag moni...

Brad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...

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Why podcasting should be your content engine

Content Why podcasting should be your content engine

2y Lindsay Tjepkema

Why podcasting should be your content engine

Lindsay Tjepkema, CEO of Casted, on how to modernize their content marketing strategies and why now is the time to invest in podcasting. Read More...

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How to influence C-level decision makers in B2B marketing?

Digital Leaders How to influence C-level decision makers in B2B marketing?

2y Harikrishna Kundariya

How to influence C-level decision makers in B2B ma...

A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Re...

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How COVID-19 changed the way we write content

Content How COVID-19 changed the way we write content

2y Tim Morral

How COVID-19 changed the way we write content

Tim Morral of Walker Sands, discusses why it is more important than ever to communicate to customers and audiences in a human, connected way. Read Mor...

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Get human in your marketing now to reach B2B buyers in 2021

Digital Marketing Get human in your marketing now to reach B2B buyers in 2021

2y Megan Thudium

Get human in your marketing now to reach B2B buyer...

In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by think...

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