Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality
Analytics

Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled d...

4y Catherrine Garcia

Tech Talk with InfoTrust’s Tag Inspector: Tag moni...

Brad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...

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Why podcasting should be your content engine
Content

Why podcasting should be your content engine

4y Lindsay Tjepkema

Why podcasting should be your content engine

Lindsay Tjepkema, CEO of Casted, on how to modernize their content marketing strategies and why now is the time to invest in podcasting. Read More...

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How to influence C-level decision makers in B2B marketing?
Digital Leaders

How to influence C-level decision makers in B2B marketing?

4y Harikrishna Kundariya

How to influence C-level decision makers in B2B ma...

A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Re...

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How COVID-19 changed the way we write content
Content

How COVID-19 changed the way we write content

4y Tim Morral

How COVID-19 changed the way we write content

Tim Morral of Walker Sands, discusses why it is more important than ever to communicate to customers and audiences in a human, connected way. Read Mor...

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Get human in your marketing now to reach B2B buyers in 2021
Digital Marketing

Get human in your marketing now to reach B2B buyers in 2021

4y Megan Thudium

Get human in your marketing now to reach B2B buyer...

In this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by think...

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Introducing Tech Talks: Save time, skip the salesperson and explore the martech landscape like never before
Disruptive MarTech

Introducing Tech Talks: Save time, skip the salesperson and explore the mar...

4y Emma Walker & Sam Lawson

Introducing Tech Talks: Save time, skip the salesp...

Record funding coupled with an explosion in the number of marketing technologies has made it impossible for marketers to choose and explore the latest...

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Five problems with B2B content (and how to fix them)
Content

Five problems with B2B content (and how to fix them)

4y Jacqueline Dooley

Five problems with B2B content (and how to fix the...

Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...

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Let’s build your B2B video marketing strategy based on these examples
Digital Marketing

Let’s build your B2B video marketing strategy based on these examples

4y Kateryna Novatska

Let’s build your B2B video marketing strategy base...

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...

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Five examples that demonstrate the value of AI for B2B marketers
AI & Automation

Five examples that demonstrate the value of AI for B2B marketers

4y Jacqueline Dooley

Five examples that demonstrate the value of AI for...

Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...

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The role of marketers in a post-COVID-19 world
Analyzing Customer Data

The role of marketers in a post-COVID-19 world

4y Jacqueline Dooley

The role of marketers in a post-COVID-19 world

Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and plan ahead for the next norma...

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ABM approach leads to 9 straight quarters of growth for Phononic
Case Study

ABM approach leads to 9 straight quarters of growth for Phononic

4y Jacqueline Dooley

ABM approach leads to 9 straight quarters of growt...

Phononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growt...

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Five tenets for getting B2B CX right
Digital Marketing

Five tenets for getting B2B CX right

4y Greg Harbinson

Five tenets for getting B2B CX right

Centerline Digital's Greg Harbinson highlights five things B2B organizations are getting wrong when it comes to CX, and how to fix them. Read More...

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix
Digital Marketing

Key insights: COVID-19 continues to impact consumer behavior, marketing spe...

4y Mahir Prasad

Key insights: COVID-19 continues to impact consume...

We have compiled various stats, facts and insights into what is happening in the world of marketing last week. Read More...

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True confessions of a CMO, part 1: Who cares about MQLs?
Digital Marketing

True confessions of a CMO, part 1: Who cares about MQLs?

4y Latane Conant

True confessions of a CMO, part 1: Who cares about...

In her first of three confessions, 6sense's Chief Marketing Officer, Latane Conant tells us why she doesn't care about MQLs. Read More...

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Affinity’s AI-powered relationship intelligence platform is transforming CRM
Analytics

Affinity’s AI-powered relationship intelligence platform is transforming CR...

4y Jacqueline Dooley

Affinity’s AI-powered relationship intelligence pl...

Affinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read More...

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Four tips to guaranteeing B2B buyer loyalty in 2020
Digital Marketing

Four tips to guaranteeing B2B buyer loyalty in 2020

4y Brandon Spear

Four tips to guaranteeing B2B buyer loyalty in 202...

Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction...

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The surprising (positive) benefits ABM brings to your customers
Digital Marketing

The surprising (positive) benefits ABM brings to your customers

4y Megan Heuer

The surprising (positive) benefits ABM brings to y...

Megan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed.  Read More...

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SaaS 2020 Trends: Customer retention lies in engagement, partnership, and nurturing the P2P community
Digital Marketing

SaaS 2020 Trends: Customer retention lies in engagement, partnership, and n...

4y Robin van Lieshout

SaaS 2020 Trends: Customer retention lies in engag...

Customer success community platform inSided's CEO Robin van Lieshout, provides the key trends for the SaaS market in 2020. Read More...

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Modulr's Edwin Abl discusses the changing role and new challenges facing the modern CMO
Digital Leaders

Modulr's Edwin Abl discusses the changing role and new challenges facing th...

4y Jacqueline Dooley

Modulr's Edwin Abl discusses the changing role and...

Payment as a service API platform Modulr's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate. Read Mo...

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Three key practices separate CX leaders from the rest of the pack
Data insights

Three key practices separate CX leaders from the rest of the pack

4y Luke Richards

Three key practices separate CX leaders from the r...

New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....

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IBM Watson IoT leverages G2 for their targeted ABM strategy
Collaboration

IBM Watson IoT leverages G2 for their targeted ABM strategy

4y Jacqueline Dooley

IBM Watson IoT leverages G2 for their targeted ABM...

G2’s peer-reviewed database of software vendors enabled the IBM Watson IoT team to identify and follow-up with targeted accounts within the G2 platfor...

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Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay
Digital Marketing

Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay

5y Charlie Braithwaite

Changes, challenges, and opportunities: Q&A with A...

Kevin Lindsay, director of product marketing and strategy for Adobe Experience Manager, discusses trends he's been seeing in marketing over the years ...

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Clearbit launches X platform, marrying CRM to its firmographic data
Analytics

Clearbit launches X platform, marrying CRM to its firmographic data

5y Barry Levine

Clearbit launches X platform, marrying CRM to its ...

Clearbit today released Clearbit X, a platform that lets businesses layer their own CRM data on Clearbit’s to create enhanced / customized account pro...

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95% of B2B marketers consider demand creation strategy to be successful
Digital Marketing

95% of B2B marketers consider demand creation strategy to be successful

5y Jacqueline Dooley

95% of B2B marketers consider demand creation stra...

And nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...

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48% B2B marketers admit content is only "somewhat effective" or "ineffective"
Content

48% B2B marketers admit content is only "somewhat effective" or "ineffectiv...

5y Luke Richards

48% B2B marketers admit content is only "somewhat ...

New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...

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The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game
CRM

The personalized CRM: Why current tools aren’t giving sales reps the insigh...

5y Emily Alford

The personalized CRM: Why current tools aren’t giv...

Traditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...

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Martech management tools: Seven types of platforms critical to marketing success
Collaboration

Martech management tools: Seven types of platforms critical to marketing su...

5y Jonathan Brown

Martech management tools: Seven types of platforms...

Marketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...

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