Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is balanced.
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of ... read more
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency.
Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target audience, ... read more
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Is agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from targeted consumers?