Martech industry in a “state of integration” in 2019 and beyond
Disruptive MarTech

Martech industry in a “state of integration” in 2019 and beyond

5y Jacqueline Dooley

Martech industry in a “state of integration” in 20...

Enterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses...

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B2B strategy for 2019: Four steps to get started
Strategies

B2B strategy for 2019: Four steps to get started

5y Jess Rasmussen

B2B strategy for 2019: Four steps to get started

Looking to start a B2B strategy this year? Here we take a new brand and walk you through four steps to get started, and which five metrics to monitor....

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B2B data + AI hype: Q&A with Seismic's VP Data & Analytics
Analytics

B2B data + AI hype: Q&A with Seismic's VP Data & Analytics

5y Kimberly Collins

B2B data + AI hype: Q&A with Seismic's VP Data...

We sat down with Al Bsharah, VP Data & Analytics at Seismic, to pick his brain on analyzing B2B data, hype around AI-powered tools, and owning you...

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By acquiring Marketo, Adobe moves beyond B2C
Disruptive MarTech

By acquiring Marketo, Adobe moves beyond B2C

6y Emily Alford

By acquiring Marketo, Adobe moves beyond B2C

Adobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...

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Here’s how businesses can leverage digital content to engage with prospective B2B buyers
Content

Here’s how businesses can leverage digital content to engage with prospecti...

6y Jonathan Brown

Here’s how businesses can leverage digital content...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

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The experts’ guide to selling on Amazon
Ecommerce

The experts’ guide to selling on Amazon

6y Emily Alford

The experts’ guide to selling on Amazon

Many small-to-medium businesses simply don’t know how to get started on Amazon. But as the company breaks sales records and increasingly adds third-pa...

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7 attributes of a marketing leader
Inclusive marketing

7 attributes of a marketing leader

6y Marisa Ricciardi , Ricciardi Group

7 attributes of a marketing leader

Marketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take a...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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What the future holds for AR and VR
AR & VR

What the future holds for AR and VR

6y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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How B2B content marketing grew in 2016
Content

How B2B content marketing grew in 2016

7y Tereza Litsa

How B2B content marketing grew in 2016

From the most popular tactics during 2016, to the new strategies we need to apply in 2017. Read More...

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How to avoid being boring in B2B sales
Marketing

How to avoid being boring in B2B sales

8y Tereza Litsa

How to avoid being boring in B2B sales

Who said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona Pop, head of p...

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Meet the eight B2B brands excelling at LinkedIn
Marketing

Meet the eight B2B brands excelling at LinkedIn

8y Tereza Litsa

Meet the eight B2B brands excelling at LinkedIn

You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...

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Eight creative ways B2B brands use Instagram
Social

Eight creative ways B2B brands use Instagram

8y Tereza Litsa

Eight creative ways B2B brands use Instagram

Instagram has become an effective social network with its appealing visual content and there are many ways a B2B brand can benefit from its usage. Ins...

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100+ marketing leaders you should follow on Twitter
Social Media

100+ marketing leaders you should follow on Twitter

8y Mathew Sweezey

100+ marketing leaders you should follow on Twitte...

More than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...

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Eight social media skills for B2B brands to master
Social Media

Eight social media skills for B2B brands to master

8y Mike O'Brien

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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Three reasons why LinkedIn should be a staple of any China marketing strategy
Asia

Three reasons why LinkedIn should be a staple of any China marketing strate...

8y Sophie Loras

Three reasons why LinkedIn should be a staple of a...

LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...

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Four lessons B2C marketers can learn from B2B
B2C

Four lessons B2C marketers can learn from B2B

8y Susan Wall

Four lessons B2C marketers can learn from B2B

It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

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Four key metric groups for B2B marketers
Actionable Analysis

Four key metric groups for B2B marketers

8y Adam Singer

Four key metric groups for B2B marketers

While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and an...

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Is ABM Attitude marketing automation 2.0?
Automation

Is ABM Attitude marketing automation 2.0?

8y Stephanie Miller

Is ABM Attitude marketing automation 2.0?

Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too? Read More...

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What is appropriate (and inappropriate) content for LinkedIn?
Content

What is appropriate (and inappropriate) content for LinkedIn?

8y Sophie Loras

What is appropriate (and inappropriate) content fo...

Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Read More...

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10 tips for marketing success on LinkedIn
Asia

10 tips for marketing success on LinkedIn

8y Sophie Loras

10 tips for marketing success on LinkedIn

Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong? Read More...

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The changing role of the CMO: from brand builder to business disruptor
Asia

The changing role of the CMO: from brand builder to business disruptor

8y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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Three ways to maintain the right martech balance
Automation

Three ways to maintain the right martech balance

8y Stephanie Miller

Three ways to maintain the right martech balance

Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is ...

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How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, and Pinterest?
Media

How are B2B brands performing on Twitter, Instagram, Facebook, LinkedIn, an...

8y Matt Owen

How are B2B brands performing on Twitter, Instagra...

In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. Linked...

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Economic slowdown in China means a booming ecommerce sector
Asia

Economic slowdown in China means a booming ecommerce sector

8y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

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The Digital Download: Facebook Reactions, Foursquare attributions
Media

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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Three tactics for building a better email marketing program for your B2B company
Email

Three tactics for building a better email marketing program for your B2B co...

8y Himanshu Sareen

Three tactics for building a better email marketin...

Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target aud...

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