When It Comes to Events, Define Your Purpose and ROI First
Marketing

When It Comes to Events, Define Your Purpose and ROI First

10y Christian Nahas

When It Comes to Events, Define Your Purpose and R...

When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so ...

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How Will Amazon’s Ad Network Work for B2B?
Data insights

How Will Amazon’s Ad Network Work for B2B?

10y Mathew Sweezey

How Will Amazon’s Ad Network Work for B2B?

Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...

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4 Steps to Help B2B Marketers Become More Mobile
Marketing

4 Steps to Help B2B Marketers Become More Mobile

10y Thomas Mueller

4 Steps to Help B2B Marketers Become More Mobile

A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...

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The Content Is You!
Automation

The Content Is You!

10y Stephanie Miller

The Content Is You!

Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more person...

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Change Management: The Missing Link in Your Demand Generation Strategy
Automation

Change Management: The Missing Link in Your Demand Generation Strategy

10y Mathew Sweezey

Change Management: The Missing Link in Your Demand...

The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understa...

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Evaluating Web Content in the Complex Sales Cycles of the B2B World
Analytics

Evaluating Web Content in the Complex Sales Cycles of the B2B World

10y Mark Ryan

Evaluating Web Content in the Complex Sales Cycles...

Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and...

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ClickZ Live Demonstrates Feverish Pace of Digital Marketing
Conference Coverage

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

10y Team ClickZ

ClickZ Live Demonstrates Feverish Pace of Digital ...

A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many a...

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Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill
Automation

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

10y Kevin Miller

Finding ROI in B2B Marketing Can Feel Like Pushing...

B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead inf...

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How to Write a Winning Marketing Plan
Asia

How to Write a Winning Marketing Plan

10y Ohad Hecht

How to Write a Winning Marketing Plan

As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you w...

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Why Marketing Automation Makes Sense Now
Automation

Why Marketing Automation Makes Sense Now

10y Stephanie Miller

Why Marketing Automation Makes Sense Now

Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and u...

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Digital Marketing Performance Increasingly Affects CMO Compensation [Study]
Data insights

Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

10y Yuyu Chen

Digital Marketing Performance Increasingly Affects...

The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketi...

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Content Bubble II: What Metrics Matter?
Marketing

Content Bubble II: What Metrics Matter?

10y Susan Kuchinskas

Content Bubble II: What Metrics Matter?

In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of re...

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7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco
Conference Coverage

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

10y ClickZ News Staff

7 Sessions You Don’t Want to Miss at ClickZ Live S...

This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...

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A Very Short Guide to How to Get Your Content Seen on Facebook
Social

A Very Short Guide to How to Get Your Content Seen on Facebook

10y Aaron Kahlow

A Very Short Guide to How to Get Your Content Seen...

A quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketin...

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4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns
Automation

4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

10y Mathew Sweezey

4 Advanced B2B Strategies for Hyper-Targeted Marke...

There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into...

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LinkedIn Acquires Bizo to Boost B2B Marketing
Marketing

LinkedIn Acquires Bizo to Boost B2B Marketing

10y Yuyu Chen

LinkedIn Acquires Bizo to Boost B2B Marketing

The business-oriented networking platform has inked a deal with marketing start-up Bizo in an effort to enhance its business-to-business (B2B) marketi...

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Content Bubble: Does Anyone Know Whether Content Marketing Works?
Marketing

Content Bubble: Does Anyone Know Whether Content Marketing Works?

10y Susan Kuchinskas

Content Bubble: Does Anyone Know Whether Content M...

Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? ...

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When It Comes to Audience Engagement, Webinars Still Reign Supreme
Automation

When It Comes to Audience Engagement, Webinars Still Reign Supreme

10y Kevin Miller

When It Comes to Audience Engagement, Webinars Sti...

When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement bett...

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Content Marketing Is Within Reach for Small Teams
Automation

Content Marketing Is Within Reach for Small Teams

10y Stephanie Miller

Content Marketing Is Within Reach for Small Teams

Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Read More...

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Conquering Social Marketing Fears– Part 2
Social

Conquering Social Marketing Fears– Part 2

10y Kimberley Brind

Conquering Social Marketing Fears– Part 2

Corporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniqu...

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6 Reasons Why Your Customers Hate Your Email Program
Email

6 Reasons Why Your Customers Hate Your Email Program

10y Simms Jenkins

6 Reasons Why Your Customers Hate Your Email Progr...

In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands...

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How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Industry (Part I)
Marketing

How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Ind...

10y Jasmine Sandler

How B2B Firms Can Leverage Digital Marketing Oppor...

With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless oppo...

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It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?
Marketing

It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Wi...

10y Ellen Valentine

It’s Halftime: How Are You Adjusting Your Digital ...

It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to t...

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6 More Best Practices for a Great B2B Website
Marketing

6 More Best Practices for a Great B2B Website

10y Kristin Kovner

6 More Best Practices for a Great B2B Website

The old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...

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Conquering Social Marketing Fears Part 1
Social

Conquering Social Marketing Fears Part 1

10y Kimberley Brind

Conquering Social Marketing Fears Part 1

B2B brands must turn their fear of social into bravery and start communicating in the open and immediate way social marketing allows. Read More...

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Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into
Email

Email Engagement and Deliverability Advice That Marketers Can Sink Their Te...

10y Simms Jenkins

Email Engagement and Deliverability Advice That Ma...

Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Read More...

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Beware of Accidental Social Narcissism
Social

Beware of Accidental Social Narcissism

10y Kimberley Brind

Beware of Accidental Social Narcissism

Maintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding acci...

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