Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
Ecommerce in Southeast Asia has been given a huge boost after Alibaba announced a US$1 billion investment for a controlling stake in Lazada this week, one of the region's biggest online players.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
As we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobilegeddon."
In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.
What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase ROI.
Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even rival the quality of B2C ads.
Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; they are staples of modern marketing.