Overcoming CX shortfalls across digital channels with (and without!) AI

Actionable Analysis Overcoming CX shortfalls across digital channels with (and without!) AI

2m Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Account-based marketing From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

3m Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Future-proofing 2022 strategies: four things marketers need to know

Digital Advertising Future-proofing 2022 strategies: four things marketers need to know

8m Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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Putting the "personal" in personalization

Customer experience Putting the "personal" in personalization

10m Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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Four marketing predictions for 2021

Digital Marketing Four marketing predictions for 2021

2y Jeremy Fain

Four marketing predictions for 2021

Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...

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How well do you really know your customers?

Analyzing Customer Data How well do you really know your customers?

2y Nick Ashmore

How well do you really know your customers?

Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...

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Digital transformation post-COVID presents huge opportunities for global export expansion

Digital Marketing Digital transformation post-COVID presents huge opportunities for global export expansion

2y Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

AI & Automation Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

2y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

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Brands aren’t using the full slate of available first-party data

Analytics Brands aren’t using the full slate of available first-party data

2y Jacqueline Dooley

Brands aren’t using the full slate of available fi...

New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. ...

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The surprising (positive) benefits ABM brings to your customers

Digital Marketing The surprising (positive) benefits ABM brings to your customers

2y Megan Heuer

The surprising (positive) benefits ABM brings to y...

Megan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed.  Read More...

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Why you need an SMS chatbot right now: Six strategic best practices

AI & Automation Why you need an SMS chatbot right now: Six strategic best practices

3y Hillary Black

Why you need an SMS chatbot right now: Six strateg...

Head of Marketing and Strategy at Mav, Hillary Black helps you design a strategic, conversational experience on SMS with best practices and examples. ...

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Nine brands innovating customer-centric retailing today

Digital Marketing Nine brands innovating customer-centric retailing today

3y Nikole Wintermeier

Nine brands innovating customer-centric retailing ...

Crobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? R...

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How Airship’s mobile CX platform helps brands deliver exceptional customer experiences

Case Study How Airship’s mobile CX platform helps brands deliver exceptional customer experiences

3y Jacqueline Dooley

How Airship’s mobile CX platform helps brands deli...

Mike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...

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Nine marketing automation strategies to win the war for ecommerce

Automation Nine marketing automation strategies to win the war for ecommerce

3y Himanshu Rauthan

Nine marketing automation strategies to win the wa...

Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...

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Forrester B2C commerce suites: What made the winners stand out

Disruptive MarTech Forrester B2C commerce suites: What made the winners stand out

3y Emily Alford

Forrester B2C commerce suites: What made the winne...

SAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...

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Customer data in retail 2019: Key research findings

Analytics Customer data in retail 2019: Key research findings

3y Charlie Braithwaite

Customer data in retail 2019: Key research finding...

Findings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...

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What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

Email What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

3y Kimberly Collins

What makes Emarsys different than other B2C market...

Emarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...

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By acquiring Marketo, Adobe moves beyond B2C

Disruptive MarTech By acquiring Marketo, Adobe moves beyond B2C

4y Emily Alford

By acquiring Marketo, Adobe moves beyond B2C

Adobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...

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7 attributes of a marketing leader

Inclusive marketing 7 attributes of a marketing leader

4y Marisa Ricciardi, Ricciardi Group

7 attributes of a marketing leader

Marketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take a...

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What’s your Amazon strategy?: Breaking silos and brand new budgets

Search What’s your Amazon strategy?: Breaking silos and brand new budgets

5y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

Acquisition Alibaba adds 9.9 wine and spirit event to its list of online shopping festivals

6y Sophie Loras

Alibaba adds 9.9 wine and spirit event to its list...

On September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...

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Why China remains a key market for online retailers

Asia Why China remains a key market for online retailers

6y Sophie Loras

Why China remains a key market for online retailer...

Despite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...

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Five reasons why China is a role model for digital innovation

Asia Five reasons why China is a role model for digital innovation

6y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

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Eight social media skills for B2B brands to master

Social Media Eight social media skills for B2B brands to master

6y Mike O'Brien

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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Five ways sales can work with marketing for better results

Asia Five ways sales can work with marketing for better results

6y Sophie Loras

Five ways sales can work with marketing for better...

Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...

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Tips to boost B2C sales into China using Alibaba

Asia Tips to boost B2C sales into China using Alibaba

6y Sophie Loras

Tips to boost B2C sales into China using Alibaba

How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...

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Four lessons B2C marketers can learn from B2B

B2C Four lessons B2C marketers can learn from B2B

6y Susan Wall

Four lessons B2C marketers can learn from B2B

It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

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