What’s Going on in the World of 'People-Based Marketing'?
Email

What’s Going on in the World of 'People-Based Marketing'?

9y Dave Hendricks

What’s Going on in the World of 'People-Based Mark...

The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights ...

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4 Ways to Start Delighting Your Subscribers
B2C Email Marketing

4 Ways to Start Delighting Your Subscribers

9y Jim Davidson

4 Ways to Start Delighting Your Subscribers

Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Read More...

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Brand Newsroom 2.0
Media

Brand Newsroom 2.0

9y Marko Muellner

Brand Newsroom 2.0

Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? ...

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The Year in Content: 2015 Predictions for Content Marketing Domination
Marketing

The Year in Content: 2015 Predictions for Content Marketing Domination

9y Dayna Rothman

The Year in Content: 2015 Predictions for Content ...

What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Read More...

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Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing
Media

Leo Burnett Partners With The Huffington Post for a New Approach to Content...

9y Emily Alford

Leo Burnett Partners With The Huffington Post for ...

Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rathe...

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3 Cyber Monday Mistakes to Avoid
B2C Email Marketing

3 Cyber Monday Mistakes to Avoid

9y Jim Davidson

3 Cyber Monday Mistakes to Avoid

When it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Read More...

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A Shining Start: Early Holiday Season Strategies
B2C Email Marketing

A Shining Start: Early Holiday Season Strategies

10y Jim Davidson

A Shining Start: Early Holiday Season Strategies

Before the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year wit...

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7 Tips for Perfecting Your Digital Marketing Program
Marketing

7 Tips for Perfecting Your Digital Marketing Program

10y Ellen Valentine

7 Tips for Perfecting Your Digital Marketing Progr...

Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your ow...

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4 Steps to Help B2B Marketers Become More Mobile
Marketing

4 Steps to Help B2B Marketers Become More Mobile

10y Thomas Mueller

4 Steps to Help B2B Marketers Become More Mobile

A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...

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Savvy Seniors: Engaging the 65+ Online Shopper
B2C Email Marketing

Savvy Seniors: Engaging the 65+ Online Shopper

10y Jim Davidson

Savvy Seniors: Engaging the 65+ Online Shopper

Senior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them int...

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The Content Is You!
Automation

The Content Is You!

10y Stephanie Miller

The Content Is You!

Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more person...

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How to Write a Winning Marketing Plan
Asia

How to Write a Winning Marketing Plan

10y Ohad Hecht

How to Write a Winning Marketing Plan

As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you w...

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Why Marketing Automation Makes Sense Now
Automation

Why Marketing Automation Makes Sense Now

10y Stephanie Miller

Why Marketing Automation Makes Sense Now

Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and u...

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Digital Marketing Performance Increasingly Affects CMO Compensation [Study]
Data insights

Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

10y Yuyu Chen

Digital Marketing Performance Increasingly Affects...

The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketi...

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Content Bubble II: What Metrics Matter?
Marketing

Content Bubble II: What Metrics Matter?

10y Susan Kuchinskas

Content Bubble II: What Metrics Matter?

In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of re...

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Get It Right: Cart Utilization Is Not Cart Abandonment
B2C Email Marketing

Get It Right: Cart Utilization Is Not Cart Abandonment

10y Jim Davidson

Get It Right: Cart Utilization Is Not Cart Abandon...

Many consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...

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Content Bubble: Does Anyone Know Whether Content Marketing Works?
Marketing

Content Bubble: Does Anyone Know Whether Content Marketing Works?

10y Susan Kuchinskas

Content Bubble: Does Anyone Know Whether Content M...

Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? ...

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Group Therapy: Connecting Your E-Commerce and Email Service Providers
B2C Email Marketing

Group Therapy: Connecting Your E-Commerce and Email Service Providers

10y Jim Davidson

Group Therapy: Connecting Your E-Commerce and Emai...

It's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate group...

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How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Industry (Part I)
Marketing

How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Ind...

10y Jasmine Sandler

How B2B Firms Can Leverage Digital Marketing Oppor...

With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless oppo...

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It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?
Marketing

It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Wi...

10y Ellen Valentine

It’s Halftime: How Are You Adjusting Your Digital ...

It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to t...

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5 Interesting Observations on E-Commerce Media Buying in China
Asia

5 Interesting Observations on E-Commerce Media Buying in China

10y Charlie Wang

5 Interesting Observations on E-Commerce Media Buy...

E-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commer...

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Send More, Make More: All the Cool Kids Are Doing It, Right?
B2C Email Marketing

Send More, Make More: All the Cool Kids Are Doing It, Right?

10y Jim Davidson

Send More, Make More: All the Cool Kids Are Doing ...

As subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances t...

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Fun With Email Fundamentals
B2C Email Marketing

Fun With Email Fundamentals

10y Jim Davidson

Fun With Email Fundamentals

If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...

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Marketers Abuzz Over Burt’s Bees Digital Calendar Ads
Marketing

Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

10y Mary Lisbeth D'Amico

Marketers Abuzz Over Burt’s Bees Digital Calendar ...

Burt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...

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U.S. Internet Ad Revenues Soar to a Record $42.8 Billion
Ad Industry Metrics

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

10y Yuyu Chen

U.S. Internet Ad Revenues Soar to a Record $42.8 B...

An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Read More...

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The Formula to Success for Digital Experiences
Marketing

The Formula to Success for Digital Experiences

10y Thomas Mueller

The Formula to Success for Digital Experiences

It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase yo...

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Show Your Subscribers Some Love
B2C Email Marketing

Show Your Subscribers Some Love

10y Jim Davidson

Show Your Subscribers Some Love

When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how m...

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