The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights ...
View articleHere are four tips for charming your active email subscribers, an often overlooked but extremely important group. Read More...
View articleToday, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? ...
View articleWhat will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Read More...
View articleAd agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rathe...
View articleWhen it comes to Cyber Monday, marketers need to find the sweet spot between sending out too many emails and not sending out enough. Read More...
View articleBefore the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year wit...
View articleMarketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your ow...
View articleA successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...
View articleSenior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them int...
View articleGreat content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more person...
View articleAs summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you w...
View articleMarketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and u...
View articleThe Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketi...
View articleIn part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of re...
View articleMany consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...
View articleBrands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? ...
View articleIt's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate group...
View articleWith the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless oppo...
View articleIt's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to t...
View articleE-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commer...
View articleAs subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances t...
View articleIf you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...
View articleBurt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...
View articleAn new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Read More...
View articleIt is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase yo...
View articleWhen the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how m...
View article