Get Rid of Your Marketing Books
Social

Get Rid of Your Marketing Books

10y Kimberley Brind

Get Rid of Your Marketing Books

Social marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determin...

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Marketing Automation: It’s Not Just for B2B Marketers
Automation

Marketing Automation: It’s Not Just for B2B Marketers

10y Idris Nagri

Marketing Automation: It’s Not Just for B2B Market...

Marketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be use...

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Automation: For What to Do Now, and What to Do Next
Automation

Automation: For What to Do Now, and What to Do Next

10y Andre Golsorkhi

Automation: For What to Do Now, and What to Do Nex...

Any company that uses marketing automation should be considering how the data being collected can not only inform what to market now, but also where t...

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"Funnel" and "Lead" Aren’t Right for B2B
Data insights

"Funnel" and "Lead" Aren’t Right for B2B

10y Richard Roberts

"Funnel" and "Lead" Aren’t Right for B2B

For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a cont...

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How to Prove the ROI of an Event
Media

How to Prove the ROI of an Event

10y Idris Nagri

How to Prove the ROI of an Event

20 ways to measure the success, or failure, of an event. Read More...

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Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website
Acquisition

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

10y Idris Nagri

Rolling Out the Welcome Mat: Selling Directly to C...

A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online r...

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B2B Marketing Automation Teaches B2C Marketers a New Trick
Automation

B2B Marketing Automation Teaches B2C Marketers a New Trick

10y Idris Nagri

B2B Marketing Automation Teaches B2C Marketers a N...

B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing ...

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Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers
B2C Email Marketing

Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent...

10y Idris Nagri

Cart Hoppers Are Still Shoppers: Better Connect wi...

While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent...

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5 Black Friday and Cyber Monday Marketing Tips for 2014
Ecommerce

5 Black Friday and Cyber Monday Marketing Tips for 2014

10y Idris Nagri

5 Black Friday and Cyber Monday Marketing Tips for...

Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Read More...

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Bring Your Attribution Model up to the 21st Century
Automation

Bring Your Attribution Model up to the 21st Century

10y Idris Nagri

Bring Your Attribution Model up to the 21st Centur...

A holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Read More...

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SES Shanghai: An Overview of China's E-commerce Landscape
Asia

SES Shanghai: An Overview of China's E-commerce Landscape

13y Idris Nagri

SES Shanghai: An Overview of China's E-commerce La...

My view on the e-commerce sessions presented and discussed in China. Read More...

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Social Marketing Is Lead Generation
Asia

Social Marketing Is Lead Generation

13y Idris Nagri

Social Marketing Is Lead Generation

Social media is ideal for lead generation in B2B; here are three reasons why. Read More...

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Understanding Path to Purchase: Art of Landing Consumers
Asia

Understanding Path to Purchase: Art of Landing Consumers

13y Idris Nagri

Understanding Path to Purchase: Art of Landing Con...

Marketers must enhance landing experiences, not only on their own websites, but also across external Web spaces. Here's why. Read More...

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