Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...
View articleTwitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleYou know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleThis week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...
View articleGoogle's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...
View articleMicrosoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...
View articleBy optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. Read More...
View articleAs Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleNew technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleHere is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...
View articleAs brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...
View articleGordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...
View articleIt's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...
View articleA few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...
View articleBrands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...
View articleThe way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...
View articleGoogle and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...
View articleFragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Read More...
View articleChina's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...
View articleAdvertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...
View articleFollowing a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...
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