Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.
In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.
Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region.
Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem.
As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai.
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation.