Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Marketing Google, Yandex and Baidu: Strategies for expanding your search marketing

3y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Beyond Facebook: social media marketing opportunities in China and Japan

Asia Beyond Facebook: social media marketing opportunities in China and Japan

5y Motoko Hunt

Beyond Facebook: social media marketing opportunit...

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...

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What are the top 10 most popular search engines?

Search What are the top 10 most popular search engines?

5y Christopher Ratcliff

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...

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Five reasons why China is a role model for digital innovation

Asia Five reasons why China is a role model for digital innovation

5y Sophie Loras

Five reasons why China is a role model for digital...

In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...

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What do China's new online advertising rules mean for marketers?

Asia What do China's new online advertising rules mean for marketers?

5y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

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APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

5y Sophie Loras

APAC to overtake North America as world’s biggest ...

The Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...

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Mary Meeker report puts China (and WeChat) on the global stage

Asia Mary Meeker report puts China (and WeChat) on the global stage

5y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

Asia Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

5y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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What the West can learn from China about chatbot marketing

Asia What the West can learn from China about chatbot marketing

5y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

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The dangers of 'Googlizing' your site

Asia The dangers of 'Googlizing' your site

5y Motoko Hunt

The dangers of 'Googlizing' your site

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. Read More...

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Economic slowdown in China means a booming ecommerce sector

Asia Economic slowdown in China means a booming ecommerce sector

5y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

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Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

5y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Technology and innovation open new opportunities for O2O retail, starting in Asia

Asia Technology and innovation open new opportunities for O2O retail, starting in Asia

6y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

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Why have QR codes taken off in China?

Asia Why have QR codes taken off in China?

6y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

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How Uber thinks locally to expand globally

Asia How Uber thinks locally to expand globally

6y Sophie Loras

How Uber thinks locally to expand globally

Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...

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The Practical Guide to Programmatic Planning in China: Part 4

Asia The Practical Guide to Programmatic Planning in China: Part 4

6y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...

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How Agencies Are Evolving into Strategic Advisors in China

Asia How Agencies Are Evolving into Strategic Advisors in China

6y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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The Role of the Modern Day Web Analyst

Analytics The Role of the Modern Day Web Analyst

6y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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Cross-Device Data Analytics for Chinese Websites

Analytics Cross-Device Data Analytics for Chinese Websites

6y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

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4 Marketing Trends to Watch for in 2016

Marketing 4 Marketing Trends to Watch for in 2016

6y Himanshu Sareen

4 Marketing Trends to Watch for in 2016

A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...

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How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

Asia How Brands Rode Out Uniqlo's Sex Tape Scandal on Weibo

6y Sophie Loras

How Brands Rode Out Uniqlo's Sex Tape Scandal on W...

Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...

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China's Great Data Paradox

Analytics China's Great Data Paradox

6y Sophie Loras

China's Great Data Paradox

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...

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Search in Asia Goes Well Beyond Google

Asia Search in Asia Goes Well Beyond Google

6y Motoko Hunt

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...

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Defining the Marketing Complexities of APAC

Asia Defining the Marketing Complexities of APAC

6y David Ketchum

Defining the Marketing Complexities of APAC

Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Read More...

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Responding to an Online Hack

Asia Responding to an Online Hack

6y Gordon Choi

Responding to an Online Hack

China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...

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Windfall For Advertisers As Tencent Opens Third Party Data Access

Asia Windfall For Advertisers As Tencent Opens Third Party Data Access

6y Sophie Loras

Windfall For Advertisers As Tencent Opens Third Pa...

Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data m...

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Programmatic Video: China Versus the West

Asia Programmatic Video: China Versus the West

6y Charlie Wang

Programmatic Video: China Versus the West

Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...

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