The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment.
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.
Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy.
China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital breakdown.
Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data management platform.
Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big players in Europe.
Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.
There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy.
Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, according to ZenithOptimedia.
A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines.