New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.
In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.
Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region.
Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem.
As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai.
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation.
It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue.
A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce.
Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing store's changing room.
The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment.