Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleThere is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...
View articleFacebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...
View articleA rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...
View articleUber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Rea...
View articleWhen localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...
View articleBig data means different things in different regions – in China retailers are finding ways to make it useful. Read More...
View articleChina's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleChinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...
View articleAnalyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...
View articleChina's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Read More...
View articleJust as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Fi...
View articleA new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Read Mor...
View articleGoogle is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Read M...
View articleWhen searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and h...
View articleIf you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Read...
View articleBaidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...
View articleThese 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more...
View articleChina, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...
View articleIf your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...
View articleThe Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...
View articleLeveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Re...
View articleI want to bring you some new perspectives on the largest search engine in China. Read More...
View articleLet's take a look at some recent stats first. Read More...
View articleBaidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Read More...
View articleChina's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Read More...
View articleBaidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Read More...
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