Apple Is The World's Most Valuable Brand [Study]
Analytics

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Asia's Love Affair With Mobilegeddon
Asia

Asia's Love Affair With Mobilegeddon

9y Ohad Hecht

Asia's Love Affair With Mobilegeddon

There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...

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Facebook Becomes the Fastest Growing Global Media Company
Data insights

Facebook Becomes the Fastest Growing Global Media Company

9y Yuyu Chen

Facebook Becomes the Fastest Growing Global Media ...

Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...

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4 Steps to an Online Rollout Across Multiple Asian Markets
Asia

4 Steps to an Online Rollout Across Multiple Asian Markets

9y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

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Uber Lets Consumers Fly High in Shanghai With #UberChopper
Asia

Uber Lets Consumers Fly High in Shanghai With #UberChopper

9y Sophie Loras

Uber Lets Consumers Fly High in Shanghai With #Ube...

Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Rea...

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Choosing the Right Localization Partner
Asia

Choosing the Right Localization Partner

9y Christian Arno

Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...

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Big Data in China Is a Big Deal
Asia

Big Data in China Is a Big Deal

9y Elisa Harca

Big Data in China Is a Big Deal

Big data means different things in different regions – in China retailers are finding ways to make it useful. Read More...

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360 Changes Search Brand to Haosou
Asia

360 Changes Search Brand to Haosou

9y Gordon Choi

360 Changes Search Brand to Haosou

China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....

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Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends
Asia

Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Tren...

9y Gordon Choi

Using Sina Weibo and Baidu Trends Indexes to Under...

Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...

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Chinese Market Data Trends for Baidu and 360
Asia

Chinese Market Data Trends for Baidu and 360

9y Gordon Choi

Chinese Market Data Trends for Baidu and 360

Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...

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What Do the Changes to Baidu Paid Search Mean for Marketers?
Asia

What Do the Changes to Baidu Paid Search Mean for Marketers?

9y Gordon Choi

What Do the Changes to Baidu Paid Search Mean for ...

China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Read More...

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Navigating the Great Firewall of China
Asia

Navigating the Great Firewall of China

9y Joshua J. Steimle

Navigating the Great Firewall of China

Just as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Fi...

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Baidu's New Logo Offering Will Enhance SEO
Asia

Baidu's New Logo Offering Will Enhance SEO

10y Eddie Choi

Baidu's New Logo Offering Will Enhance SEO

A new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Read Mor...

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Finding Comparable Tools to Google’s in China
Actionable Analysis

Finding Comparable Tools to Google’s in China

10y Eddie Choi

Finding Comparable Tools to Google’s in China

Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Read M...

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4 Stages of User Search Behavior for Travel Products
Asia

4 Stages of User Search Behavior for Travel Products

10y Gordon Choi

4 Stages of User Search Behavior for Travel Produc...

When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and h...

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Discover Instead of Measure
Actionable Analysis

Discover Instead of Measure

10y Eddie Choi

Discover Instead of Measure

If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Read...

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Baidu Challenges Google as it Extends Into Silicon Valley
Analytics

Baidu Challenges Google as it Extends Into Silicon Valley

10y Yuyu Chen

Baidu Challenges Google as it Extends Into Silicon...

Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...

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10 Ways to Localize Digital Marketing in China
Asia

10 Ways to Localize Digital Marketing in China

10y Gordon Choi

10 Ways to Localize Digital Marketing in China

These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more...

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What the Digital World Can Learn From China and APAC
Social

What the Digital World Can Learn From China and APAC

10y Aaron Kahlow

What the Digital World Can Learn From China and AP...

China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...

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Go Long-Tail for Your SEO Strategy in China
Asia

Go Long-Tail for Your SEO Strategy in China

10y Eddie Choi

Go Long-Tail for Your SEO Strategy in China

If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...

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5 Digital Media Buying Trends to Watch in China
Asia

5 Digital Media Buying Trends to Watch in China

10y Charlie Wang

5 Digital Media Buying Trends to Watch in China

The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...

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Baidu Visualization Map Tracks Chinese New Year Migration
Asia

Baidu Visualization Map Tracks Chinese New Year Migration

10y Adaline Lau

Baidu Visualization Map Tracks Chinese New Year Mi...

Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Re...

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China: Does Content Marketing Matter to Baidu?
Asia

China: Does Content Marketing Matter to Baidu?

10y Eddie Choi

China: Does Content Marketing Matter to Baidu?

I want to bring you some new perspectives on the largest search engine in China. Read More...

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Mobile Trends in China and Opportunities for Brands
Asia

Mobile Trends in China and Opportunities for Brands

11y Andy Radovic

Mobile Trends in China and Opportunities for Brand...

Let's take a look at some recent stats first. Read More...

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Search in China - How Baidu Is Different From Google
Asia

Search in China - How Baidu Is Different From Google

11y Elisa Harca

Search in China - How Baidu Is Different From Goog...

Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Read More...

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Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day
Asia

Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day

11y Adaline Lau

Baidu Trials Micro Purchase Tool Weigou on Chinese...

China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Read More...

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Baidu Ad Account Verification - What Does It Mean for Marketers?
Asia

Baidu Ad Account Verification - What Does It Mean for Marketers?

11y Tait Lawton

Baidu Ad Account Verification - What Does It Mean ...

Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Read More...

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