Tweets of the Week: Holidays for lovers, presidents, winos

Tweets of the Week: Holidays for lovers, presidents, winos

8y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

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ClickZ cases the candidates: Email marketing

ClickZ cases the candidates: Email marketing

8y Mike O'Brien

ClickZ cases the candidates: Email marketing

In this new series, ClickZ is going to look at different facets of digital marketing and analyze how the presidential candidates are using them. First...

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What is the optimal length of a video ad?

What is the optimal length of a video ad?

8y Mike O'Brien

What is the optimal length of a video ad?

All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - tha...

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3 takeaways from Social Media Week Chicago

3 takeaways from Social Media Week Chicago

8y Mike O'Brien

3 takeaways from Social Media Week Chicago

Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...

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And the top digital marketer in the presidential race is...

And the top digital marketer in the presidential race is...

8y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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Tweets of the Week: Brands Cracked Up as Facebook Was Down

Tweets of the Week: Brands Cracked Up as Facebook Was Down

8y Mike O'Brien

Tweets of the Week: Brands Cracked Up as Facebook ...

Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...

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Tweets of the Week: Sharks Take Over Twitter

Tweets of the Week: Sharks Take Over Twitter

9y Sophie Loras

Tweets of the Week: Sharks Take Over Twitter

#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...

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General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

9y Emily Alford

General Mills and #CallMeCaitlyn: Is the Middle of...

Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former...

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Lessons From the High-Stakes World of Political Email

Lessons From the High-Stakes World of Political Email

9y Emily Alford

Lessons From the High-Stakes World of Political Em...

ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...

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Clinton's Social Candidacy: A Sign of the Times

Clinton's Social Candidacy: A Sign of the Times

9y Mike O'Brien

Clinton's Social Candidacy: A Sign of the Times

Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend wil...

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Obama's Privacy Policy Might Be Bad for Marketers

Obama's Privacy Policy Might Be Bad for Marketers

9y Emily Alford

Obama's Privacy Policy Might Be Bad for Marketers

In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...

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President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

10y Yuyu Chen

President Obama's Appearance on "Between Two Ferns...

President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...

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More Democrats Sign Up for Political Texts Than Republicans

More Democrats Sign Up for Political Texts Than Republicans

11y Kate Kaye

More Democrats Sign Up for Political Texts Than Re...

A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Read More...

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Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

Pre-Debate, Planned Parenthood Aims Anti-Romney Ads in Denver

12y Kate Kaye

Pre-Debate, Planned Parenthood Aims Anti-Romney Ad...

The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...

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Early Brands and Politicos Try Twitter Header

Early Brands and Politicos Try Twitter Header

12y Kate Kaye

Early Brands and Politicos Try Twitter Header

Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...

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Social Platform Used by GOP and Obama White House Launches Product Set

Social Platform Used by GOP and Obama White House Launches Product Set

12y Kate Kaye

Social Platform Used by GOP and Obama White House ...

As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...

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Obama Group Slams Romney in Web Ads

Obama Group Slams Romney in Web Ads

12y Kate Kaye

Obama Group Slams Romney in Web Ads

ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Ro...

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Obama and GOP Twitter Buys Inspire Passionate Tweet Trend

Obama and GOP Twitter Buys Inspire Passionate Tweet Trend

12y Kate Kaye

Obama and GOP Twitter Buys Inspire Passionate Twee...

The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets ...

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Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

12y Kate Kaye

Koch-Linked Group Dropped Over $1M Online in Last ...

Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Read More...

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Obama and RNC Battle for Attention on Charlotte Site

Obama and RNC Battle for Attention on Charlotte Site

12y Kate Kaye

Obama and RNC Battle for Attention on Charlotte Si...

The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Read More...

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RNC's Own Site Spotlights Anti-Romney Tweets

RNC's Own Site Spotlights Anti-Romney Tweets

12y Kate Kaye

RNC's Own Site Spotlights Anti-Romney Tweets

Like the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via hom...

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Obama for America 2012 Ad Gallery

Obama for America 2012 Ad Gallery

12y ClickZ News Staff

Obama for America 2012 Ad Gallery

A collection of online display ads from the Obama 2012 reelection campaign. Read More...

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Digital Ad Spend Gap Widens Between Obama and Romney

Digital Ad Spend Gap Widens Between Obama and Romney

12y Kate Kaye

Digital Ad Spend Gap Widens Between Obama and Romn...

Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...

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Digital Helps Get Out Vote in Walker Recall Election

Digital Helps Get Out Vote in Walker Recall Election

12y Kate Kaye

Digital Helps Get Out Vote in Walker Recall Electi...

Political contest in WI tomorrow serves as a trial for voter mobilization in November. Read More...

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Infographic: 2012 Election Web Ad Spending Through March

Infographic: 2012 Election Web Ad Spending Through March

12y Kate Kaye

Infographic: 2012 Election Web Ad Spending Through...

Infographic showing web ad spending by presidential campaigns through March 2012. Read More...

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Romney Ad Firm Partners for Big Data on Hispanics

Romney Ad Firm Partners for Big Data on Hispanics

12y Kate Kaye

Romney Ad Firm Partners for Big Data on Hispanics

Targeted Victory partners exclusively with one large online Hispanic data firm. Read More...

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GOP Gears Up Digital Team for Election Season

GOP Gears Up Digital Team for Election Season

12y Kate Kaye

GOP Gears Up Digital Team for Election Season

Party hopes corporate execs from ShareThis and Rockfish help it compete with Democrats in 2012. Read More...

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