NBC's Chuck Todd: Obama Beating Romney in Digital
Marketing

NBC's Chuck Todd: Obama Beating Romney in Digital

12y Christopher Heine

NBC's Chuck Todd: Obama Beating Romney in Digital

Political analyst speaks with ClickZ about the web and this fall's election. Read More...

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Obama Outspent Romney On Web Ads 2 to 1
Marketing

Obama Outspent Romney On Web Ads 2 to 1

12y Kate Kaye

Obama Outspent Romney On Web Ads 2 to 1

Romney spent far more online in 2011 than his GOP opponents. Read More...

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Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event
Marketing

Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event

12y Kate Kaye

Vevo Sells Corporate Sponsorship of Live Obama, Ja...

Vevo said the event isn’t happening, but sources say advertisers have already bought sponsorships. Read More...

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Obama Sticks to Jobs Message in Florida Web Ads
Marketing

Obama Sticks to Jobs Message in Florida Web Ads

12y Kate Kaye

Obama Sticks to Jobs Message in Florida Web Ads

Also in Florida, Mitt Romney is attacking Newt Gingrich online. Read More...

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Travel Trade Group Jumps on Obama's Tourism Train
Marketing

Travel Trade Group Jumps on Obama's Tourism Train

12y Kate Kaye

Travel Trade Group Jumps on Obama's Tourism Train

In conjunction with the State of The Union address, group uses web ads and video to promote tourism. Read More...

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Obama Stressed Jobs Issue in Splashy South Carolina Ads
Marketing

Obama Stressed Jobs Issue in Splashy South Carolina Ads

12y Kate Kaye

Obama Stressed Jobs Issue in Splashy South Carolin...

Many political analysts believe the 2012 general election will ride on jobs and the economy. In South Carolina, where the unemployment rate is higher ...

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Top 10 Facebook Likes of Presidential Candidate Fans
Data insights

Top 10 Facebook Likes of Presidential Candidate Fans

12y Kate Kaye

Top 10 Facebook Likes of Presidential Candidate Fa...

Ron Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes. Read More...

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Obama Ad Trend Emerges in New Hampshire
Marketing

Obama Ad Trend Emerges in New Hampshire

12y Kate Kaye

Obama Ad Trend Emerges in New Hampshire

Just as it did in Iowa, his campaign buys homepage of top newspaper site in conjunction with today's primary. Read More...

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Romney Still Leads GOP Field in Online Ad Spending
Marketing

Romney Still Leads GOP Field in Online Ad Spending

13y Kate Kaye

Romney Still Leads GOP Field in Online Ad Spending

Still, Obama and the DNC are far outspending Republican presidential hopefuls. Read More...

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Gay Rights Emerge as Early Issue for Obama Camp Online
Marketing

Gay Rights Emerge as Early Issue for Obama Camp Online

13y Kate Kaye

Gay Rights Emerge as Early Issue for Obama Camp On...

Facebook ads and video push on key marriage equality issues that could spur 2012 voter activism. Read More...

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DNC Pushes Obama Jobs Plan in Video Ads
Marketing

DNC Pushes Obama Jobs Plan in Video Ads

13y Kate Kaye

DNC Pushes Obama Jobs Plan in Video Ads

Meanwhile, Obama camp targets marriage equality voters on Facebook. Read More...

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Michelle Shows Up in Obama 2012 Ads
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Michelle Shows Up in Obama 2012 Ads

13y Kate Kaye

Michelle Shows Up in Obama 2012 Ads

The First Lady has joined the President in ads running across the web. Read More...

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Huntsman, Romney, and Perry Hit YouTube to Push Jobs Agendas
Marketing

Huntsman, Romney, and Perry Hit YouTube to Push Jobs Agendas

13y Kate Kaye

Huntsman, Romney, and Perry Hit YouTube to Push Jo...

GOP videos contrast with Obama's which are aimed at rousing base supporters into volunteer action. Read More...

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Obama and DNC Spent Over $1 Million on 2012 Web Ads
Marketing

Obama and DNC Spent Over $1 Million on 2012 Web Ads

13y Kate Kaye

Obama and DNC Spent Over $1 Million on 2012 Web Ad...

Indicates commitment to digital media for fundraising and volunteer organizing. Read More...

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Obama Builds Data Team That Could Inform Digital Ads, Social
Marketing

Obama Builds Data Team That Could Inform Digital Ads, Social

13y Kate Kaye

Obama Builds Data Team That Could Inform Digital A...

Reelection camp develops what could be the most innovative internal political data operations ever. Read More...

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Obama Administration Wants Privacy Rule to Work Worldwide
Data insights

Obama Administration Wants Privacy Rule to Work Worldwide

13y Kate Kaye

Obama Administration Wants Privacy Rule to Work Wo...

Commerce Department wants privacy legislation to influence regulations worldwide. Read More...

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White House Aims to Optimize Facebook and Twitter Efforts
Marketing

White House Aims to Optimize Facebook and Twitter Efforts

13y Kate Kaye

White House Aims to Optimize Facebook and Twitter ...

Obama administration reveals results of a study that will help improve its digital program. Read More...

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Obama's 2012 Latino Playbook - Now Ready for Review
Marketing

Obama's 2012 Latino Playbook - Now Ready for Review

13y Giovanni Rodriguez

Obama's 2012 Latino Playbook - Now Ready for Revie...

The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Read More...

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Obama's 2012 Latino Challenge: The Missing Playbook
Marketing

Obama's 2012 Latino Challenge: The Missing Playbook

13y Giovanni Rodriguez

Obama's 2012 Latino Challenge: The Missing Playboo...

Despite the President's expected surge in voter approval, one of the most important playbooks is still missing in action. Read More...

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DNC and Obama Spent Half Million Online This Year
Marketing

DNC and Obama Spent Half Million Online This Year

13y Kate Kaye

DNC and Obama Spent Half Million Online This Year

Democrats, along with President Obama's campaign, have spent $500,000 this year. Read More...

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How YouTube Used Obama Chat to Build Brand
Marketing

How YouTube Used Obama Chat to Build Brand

13y Joan Voight

How YouTube Used Obama Chat to Build Brand

YouTube used a State of the Union-related Obama interview to enhance its brand and build awareness of its news content efforts. Read More...

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Campaign '08 Ad Galleries
Marketing

Campaign '08 Ad Galleries

16y Kate Kaye

Campaign '08 Ad Galleries

ClickZ Campaign ’08 gathered tons of display ads from the 2008 Presidential election campaigns and other groups including the Republican and Dem...

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