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    Technology empowers companies to remain agile against Amazon, whether they're David or Goliath
    Leadership

    Technology empowers companies to remain agile against Amazon, whether they'...

    6y Mike O'Brien

    Technology empowers companies to remain agile agai...

    Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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    Amazon’s first physical bookstore: offline’s death has been exaggerated
    Marketing

    Amazon’s first physical bookstore: offline’s death has been exaggerated

    8y Yuyu Chen

    Amazon’s first physical bookstore: offline’s death...

    Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...

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    Bridging the digital and the physical
    Ecommerce

    Bridging the digital and the physical

    8y Idris Nagri

    Bridging the digital and the physical

    To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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    How Advertising Can Benefit From the 'Sharing Economy'
    Marketing

    How Advertising Can Benefit From the 'Sharing Economy'

    9y Idris Nagri

    How Advertising Can Benefit From the 'Sharing Econ...

    Could the sharing economy be the next way for marketers to boost brand loyalty? Read More...

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    Barnes & Noble Targets Pinterest Users in Holiday Nook Video
    Social

    Barnes & Noble Targets Pinterest Users in Holiday Nook Video

    11y Idris Nagri

    Barnes & Noble Targets Pinterest Users in Holi...

    The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features. Read More...

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    Lessons From Borders: Evolve or Perish
    Asia

    Lessons From Borders: Evolve or Perish

    13y Idris Nagri

    Lessons From Borders: Evolve or Perish

    Consider these three takeaways from the demise of Borders and the future of book-retailing. Read More...

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