Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping.
Barnes & Noble
To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience.
Could the sharing economy be the next way for marketers to boost brand loyalty?
The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features.
Consider these three takeaways from the demise of Borders and the future of book-retailing.