Amazon’s first physical bookstore: offline’s death has been exaggerated

Amazon’s first physical bookstore: offline’s death has been exaggerated

8y Yuyu Chen

Amazon’s first physical bookstore: offline’s death...

Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...

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Bridging the digital and the physical

Bridging the digital and the physical

8y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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Building on Synergies in Media Partnerships

Building on Synergies in Media Partnerships

12y Tessa Wegert

Building on Synergies in Media Partnerships

To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can. Read More...

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Will Digital Advertising Wait for Your Brand?

Will Digital Advertising Wait for Your Brand?

12y Mike Baker

Will Digital Advertising Wait for Your Brand?

Brand marketers are still resisting digital. What are the risks and rewards? Read More...

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Does $14 Million Worth of Email Addresses Cross the Privacy Line?

Does $14 Million Worth of Email Addresses Cross the Privacy Line?

13y Simms Jenkins

Does $14 Million Worth of Email Addresses Cross th...

Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box? Read More...

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Visa App Lets Friends Share Shopping Advice

Visa App Lets Friends Share Shopping Advice

14y Christopher Heine

Visa App Lets Friends Share Shopping Advice

Barnes & Noble, Drugstore.com, and JCPenney have special offers in the app. Read More...

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