Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping.
To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience.
To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can.
Brand marketers are still resisting digital. What are the risks and rewards?
Is Barnes & Noble's acquisition of Borders' customer data a gold mine or Pandora's box?
Barnes & Noble, Drugstore.com, and JCPenney have special offers in the app.