Can you explain the difference between blockchain and Bitcoin?

Blockchain Can you explain the difference between blockchain and Bitcoin?

5y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram

Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram

8y Mike O'Brien

Throwback Thursday: It's all about "epic storytell...

In this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ...

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Ads of the week: Valentine’s Day edition

Ads of the week: Valentine’s Day edition

8y Yuyu Chen

Ads of the week: Valentine’s Day edition

With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...

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Revisiting the ghosts of Christmas past: did these predictions hold true?

Revisiting the ghosts of Christmas past: did these predictions hold true?

8y Yuyu Chen

Revisiting the ghosts of Christmas past: did these...

A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...

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Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

8y Yuyu Chen

Digital people on the move: StubHub and The Coffee...

StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...

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Ads of the week: Halloween edition

Ads of the week: Halloween edition

8y Mike O'Brien

Ads of the week: Halloween edition

ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...

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Ads of the week: Toyota goes 'Back to the Future'

Ads of the week: Toyota goes 'Back to the Future'

8y Yuyu Chen

Ads of the week: Toyota goes 'Back to the Future'

These are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers ...

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Spotlight on: Adam Tucker, president, Ogilvy NYC

Spotlight on: Adam Tucker, president, Ogilvy NYC

8y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

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Creating Social Influencer Content That Counts

Creating Social Influencer Content That Counts

9y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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YouTube Stars Are Not Themselves When They're Hungry

YouTube Stars Are Not Themselves When They're Hungry

9y Mike O'Brien

YouTube Stars Are Not Themselves When They're Hung...

For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that t...

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Best of South by Southwest Interactive 2015

Best of South by Southwest Interactive 2015

9y Emily Alford

Best of South by Southwest Interactive 2015

ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in...

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Digital Marketing People on the Move: January 2015 Roundup

Digital Marketing People on the Move: January 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: January 2015...

This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...

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Dos and Don’ts of Becoming a Successful Data-Driven Marketer

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

9y Melanie White

Dos and Don’ts of Becoming a Successful Data-Drive...

Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world. Read More...

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What Should Digital Marketers Closely Watch at CES 2015?

What Should Digital Marketers Closely Watch at CES 2015?

9y Yuyu Chen

What Should Digital Marketers Closely Watch at CES...

Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...

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Lowe's Uses Vine and Instagram to Showcase DIY

Lowe's Uses Vine and Instagram to Showcase DIY

9y Mike O'Brien

Lowe's Uses Vine and Instagram to Showcase DIY

In addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts ...

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Spotlight On: Tribal Worldwide's Rich Guest

Spotlight On: Tribal Worldwide's Rich Guest

9y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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Digital Marketing People on the Move: July 2014 Roundup

Digital Marketing People on the Move: July 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: July 2014 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July. Read More...

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Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

10y Lisa Lacy

Emirates Airline Asks Social Shutterbugs to Say #H...

The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been ...

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Digital Marketing People on the Move: May 2014 Roundup

Digital Marketing People on the Move: May 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: May 2014 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May. Read More...

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Instagram Secures First Major Ad Deal With Omnicom Group

Instagram Secures First Major Ad Deal With Omnicom Group

10y Yuyu Chen

Instagram Secures First Major Ad Deal With Omnicom...

After running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group. Read More...

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SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

10y Melanie White

SXSW 2014: Hottest Topics to Include Wearables, Da...

ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly...

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Digital Marketing People on the Move: Feb 2014 Roundup

Digital Marketing People on the Move: Feb 2014 Roundup

10y Yuyu Chen

Digital Marketing People on the Move: Feb 2014 Rou...

February saw a series of new hires and promotions in the digital marketing industry , including Tumblr's first director of media and IAB's new executi...

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Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?

10y Melanie White

Leading Question: How Will the Internet of Things ...

How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...

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Mercedes Engines Roar in ‘Sound With Power’ Mashups

Mercedes Engines Roar in ‘Sound With Power’ Mashups

10y Lisa Lacy

Mercedes Engines Roar in ‘Sound With Power’ Mashup...

The experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and a...

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Gallo Family Vineyards Celebrates Family with Online Crest Creator

Gallo Family Vineyards Celebrates Family with Online Crest Creator

10y Lisa Lacy

Gallo Family Vineyards Celebrates Family with Onli...

The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family. Read More...

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Mercedes Taps Spotify to Seek Corporate Rockstars

Mercedes Taps Spotify to Seek Corporate Rockstars

11y Adaline Lau

Mercedes Taps Spotify to Seek Corporate Rockstars

The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...

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Cannes 2013 Video: Proximity BBDO - Work That's Social by Design

Cannes 2013 Video: Proximity BBDO - Work That's Social by Design

11y Melanie White

Cannes 2013 Video: Proximity BBDO - Work That's So...

Andrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital...

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