Throwback Thursday: It’s all about “epic storytelling” for McCann NY’s Nathy Aviram
In this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ads.
BBDO
Ads of the week: Valentine’s Day edition
With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads.
Revisiting the ghosts of Christmas past: did these predictions hold true?
A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the end of the year?
Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders
StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October.
Ads of the week: Halloween edition
ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle.
Ads of the week: Toyota goes ‘Back to the Future’
These are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers via nostalgia, candid humor, and honesty.
Spotlight on: Adam Tucker, president, Ogilvy NYC
As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling.
Creating Social Influencer Content That Counts
Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign.
YouTube Stars Are Not Themselves When They’re Hungry
For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that they can't perform as well when they're hungry.
Best of South by Southwest Interactive 2015
ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in the digital marketing world.
