In this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ads.
With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads.
A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the end of the year?
StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October.
ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle.
These are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers via nostalgia, candid humor, and honesty.
As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling.
Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign.
For a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that they can't perform as well when they're hungry.
ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in the digital marketing world.