Technology enables brands to evolve their loyalty programs
Leadership

Technology enables brands to evolve their loyalty programs

6y Mike O'Brien

Technology enables brands to evolve their loyalty ...

Loyalty programs are older than the state of California (seriously). Technology has enabled brands to evolve their programs, earning more loyalty. Rea...

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Real-time relevance and predicting purchases
Analytics

Real-time relevance and predicting purchases

6y Mike O'Brien

Real-time relevance and predicting purchases

Data is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...

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What physical retail brands can learn from pure play e-tailers
Ecommerce

What physical retail brands can learn from pure play e-tailers

7y Isabelle Ohnemus

What physical retail brands can learn from pure pl...

Despite brick-and-mortar stores seeing a decline due to new customers’ shopping behaviors, physical retailers and ecommerce providers can benefit from...

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Location, location, location: Which location-marketing tech is the best?
Disruptive MarTech

Location, location, location: Which location-marketing tech is the best?

7y Al Roberts

Location, location, location: Which location-marke...

Marketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...

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A beginners guide to mobile payments, bitcoin, blockchain and robo-banking
Blockchain

A beginners guide to mobile payments, bitcoin, blockchain and robo-banking

8y Sophie Loras

A beginners guide to mobile payments, bitcoin, blo...

How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...

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Are retailers missing the mark on m-commerce?
Ecommerce

Are retailers missing the mark on m-commerce?

8y Rebecca Sentance

Are retailers missing the mark on m-commerce?

With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making devel...

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How are beacons going to affect search marketing?
Acquisition

How are beacons going to affect search marketing?

8y Matt Owen

How are beacons going to affect search marketing?

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...

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Everything we learned about beacons and proximity marketing from #ClickZChat
Attribution

Everything we learned about beacons and proximity marketing from #ClickZCha...

8y Matt Owen

Everything we learned about beacons and proximity ...

Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...

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