How brands like TGI Fridays leverage data to build loyalty
Analytics

How brands like TGI Fridays leverage data to build loyalty

6y Emily Alford

How brands like TGI Fridays leverage data to build...

Casual dining chains face closures and sales slumps across the US. The reason may not be millennials, but misguided attempts at digital marketing. Som...

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Digital data dictates in-store decisions for modern retailers
Ecommerce

Digital data dictates in-store decisions for modern retailers

6y Mike O'Brien

Digital data dictates in-store decisions for moder...

Data is central to everything modern marketers do online. But digital data is also a factor in physical stores, as T-Mobile, Roots and Birchbox demons...

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How Planet Fitness plans to gain a competitive advantage with AI
AI & Automation

How Planet Fitness plans to gain a competitive advantage with AI

6y Mike O'Brien

How Planet Fitness plans to gain a competitive adv...

When people fail to see results at the gym, many of them stop going. Planet Fitness plans to improve its retention rate by introducing AI-powered virt...

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein
Blockchain

Why CMOs need to understand the power of blockchain and the impact it will ...

6y Tim Flagg

Why CMOs need to understand the power of blockchai...

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...

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From 1980 through next May: The evolution of GDPR
Analytics

From 1980 through next May: The evolution of GDPR

6y Mike O'Brien

From 1980 through next May: The evolution of GDPR

In just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...

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6 ways to increase your conversion rate using behavioral data
Analytics

6 ways to increase your conversion rate using behavioral data

6y Mike O'Brien

6 ways to increase your conversion rate using beha...

SessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...

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Big data in the travel industry: How can travel companies do more to collect and use customer data?
Analytics

Big data in the travel industry: How can travel companies do more to collec...

7y Clark Boyd

Big data in the travel industry: How can travel co...

Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...

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Tencent's Emily Ma on the challenges for marketers in China
Analytics

Tencent's Emily Ma on the challenges for marketers in China

8y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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What does the modern marketer look like in a multichannel world?
Analyzing Customer Data

What does the modern marketer look like in a multichannel world?

8y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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How SK-II blends ecommerce and social for improved brand perception
Acquisition

How SK-II blends ecommerce and social for improved brand perception

8y Sophie Loras

How SK-II blends ecommerce and social for improved...

China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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Amazon Prime Day creates a 'halo effect' for rival retailers
Ecommerce

Amazon Prime Day creates a 'halo effect' for rival retailers

8y Graham Charlton

Amazon Prime Day creates a 'halo effect' for rival...

Prime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to visit not just Amazon, bu...

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