Casual dining chains face closures and sales slumps across the US. The reason may not be millennials, but misguided attempts at digital marketing. Som...
View articleData is central to everything modern marketers do online. But digital data is also a factor in physical stores, as T-Mobile, Roots and Birchbox demons...
View articleWhen people fail to see results at the gym, many of them stop going. Planet Fitness plans to improve its retention rate by introducing AI-powered virt...
View articleAs the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...
View articleIn just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...
View articleSessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...
View articleBig data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...
View articleEmily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articlePrime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to visit not just Amazon, bu...
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