Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.
How can marketers use the concept of the future self to create and launch a successful digital campaign?
Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively?
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.