The Importance of Multi-Touch Attribution in eCommerce Marketing
Marketing

The Importance of Multi-Touch Attribution in eCommerce Marketing

6m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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The Power of Snapchat's 7/0 Optimisation Window
Marketing

The Power of Snapchat's 7/0 Optimisation Window

6m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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GA4: The Game-Changer in Ecommerce Analytics
Marketing

GA4: The Game-Changer in Ecommerce Analytics

6m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

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Behavioral economics for marketing: Turning data into persuasion
Analytics

Behavioral economics for marketing: Turning data into persuasion

5y Shravya Kaparthi

Behavioral economics for marketing: Turning data i...

Companies that take behavioral economics into account for marketing strategies see 85% more sales growth and 25% higher gross margins than competitors...

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How blockchain helps companies keep their brand promise
Blockchain

How blockchain helps companies keep their brand promise

5y Tatsiana Levdikova

How blockchain helps companies keep their brand pr...

Blockchain can help companies keep their brand promise when it comes to proving ethical and legitimate sourcing of supplies. Examples of how that happ...

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ClickZ's guide to email marketing triggered messages
Email

ClickZ's guide to email marketing triggered messages

6y Mike O'Brien

ClickZ's guide to email marketing triggered messag...

According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...

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Five of the most exciting digital innovations in grocery retail
Data insights

Five of the most exciting digital innovations in grocery retail

8y Dev Mehta

Five of the most exciting digital innovations in g...

Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...

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How China's 100 million tourists are reshaping marketing strategies
Asia

How China's 100 million tourists are reshaping marketing strategies

8y Sophie Loras

How China's 100 million tourists are reshaping mar...

Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...

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How to take your geo-fences to the next level
Data insights

How to take your geo-fences to the next level

8y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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How you can use social to reach consumers at micro moments
Marketing

How you can use social to reach consumers at micro moments

8y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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Five ways to boost your conversion rate without wasting ad budget
Acquisition

Five ways to boost your conversion rate without wasting ad budget

8y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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Why data is the best thing to happen to your email subject line
Email

Why data is the best thing to happen to your email subject line

8y Kara Trivunovic

Why data is the best thing to happen to your email...

One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...

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The concept of marketing to your future self
Marketing

The concept of marketing to your future self

8y Robin Neifield

The concept of marketing to your future self

How can marketers use the concept of the future self to create and launch a successful digital campaign? Read More...

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The pros and cons of beacon-based marketing
Local

The pros and cons of beacon-based marketing

8y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...

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Access to data is the key to China's programmatic sector
Asia

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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How brands can benefit from consumers’ drive for self-improvement
Marketing

How brands can benefit from consumers’ drive for self-improvement

8y Benjamin Spiegel

How brands can benefit from consumers’ drive for s...

Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...

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How online and offline will dominate retail in Asia in 2016
Asia

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Spotlight on: GrubHub's Barbara Martin Coppola
Media

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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Marketing automation: the myths and the magic
Automation

Marketing automation: the myths and the magic

8y Derek Harding

Marketing automation: the myths and the magic

The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. ...

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Has targeting gone too far? How Amazon ruined Christmas
Data insights

Has targeting gone too far? How Amazon ruined Christmas

8y Mike O'Brien

Has targeting gone too far? How Amazon ruined Chri...

A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...

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Three ways digital marketers can use data to defeat ad blocking in 2016
Media

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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Meeting consumers on their turf: the value of social media in search marketing
Search

Meeting consumers on their turf: the value of social media in search market...

8y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

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Five ways to optimize customer loyalty in a changing landscape
Analytics

Five ways to optimize customer loyalty in a changing landscape

9y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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Mercedes-Benz and Myer share their secrets for winning holiday content
Media

Mercedes-Benz and Myer share their secrets for winning holiday content

9y Tessa Wegert

Mercedes-Benz and Myer share their secrets for win...

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...

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How to identify your mobile audience and their needs
Media

How to identify your mobile audience and their needs

9y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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Email killed the promotional planning star
Email

Email killed the promotional planning star

9y Kara Trivunovic

Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...

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Cracking the code: CMOs, measurement, and metrics
Analytics

Cracking the code: CMOs, measurement, and metrics

9y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

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