Five of the most exciting digital innovations in grocery retail
Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery retailers’ ... read more
behavioral marketing
How China’s 100 million tourists are reshaping marketing strategies
Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
How to take your geo-fences to the next level
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
How you can use social to reach consumers at micro moments
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Five ways to boost your conversion rate without wasting ad budget
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
Why data is the best thing to happen to your email subject line
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy.
The concept of marketing to your future self
How can marketers use the concept of the future self to create and launch a successful digital campaign?
The pros and cons of beacon-based marketing
Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
Access to data is the key to China’s programmatic sector
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
How brands can benefit from consumers’ drive for self-improvement
Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively?
