behavioral marketing Archives

behavioral marketing

Behavioral economics for marketing: Turning data into persuasion

Data & Analytics Behavioral economics for marketing: Turning data into persuasion

2y Shravya Kaparthi

How blockchain helps companies keep their brand promise

Blockchain How blockchain helps companies keep their brand promise

2y Tatsiana Levdikova

ClickZ's guide to email marketing triggered messages

Email & Automation ClickZ's guide to email marketing triggered messages

2y Mike O'Brien

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Five of the most exciting digital innovations in grocery retail

Data-Driven Marketing Five of the most exciting digital innovations in grocery retail

5y Dev Mehta

How China's 100 million tourists are reshaping marketing strategies

Asia How China's 100 million tourists are reshaping marketing strategies

5y Sophie Loras

How to take your geo-fences to the next level

Data-Driven Marketing How to take your geo-fences to the next level

5y Benjamin Spiegel

How you can use social to reach consumers at micro moments

Marketing How you can use social to reach consumers at micro moments

5y Angie Pascale

Five ways to boost your conversion rate without wasting ad budget

Analytics Five ways to boost your conversion rate without wasting ad budget

5y Tim Nichols

Why data is the best thing to happen to your email subject line

Email Why data is the best thing to happen to your email subject line

5y Kara Trivunovic

The concept of marketing to your future self

Marketing The concept of marketing to your future self

5y Robin Neifield

The pros and cons of beacon-based marketing

Local The pros and cons of beacon-based marketing

5y Mike O'Brien

Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

5y Charlie Wang

How brands can benefit from consumers’ drive for self-improvement

Marketing How brands can benefit from consumers’ drive for self-improvement

5y Benjamin Spiegel

How online and offline will dominate retail in Asia in 2016

Asia How online and offline will dominate retail in Asia in 2016

5y Ohad Hecht

Spotlight on: GrubHub's Barbara Martin Coppola

More News Spotlight on: GrubHub's Barbara Martin Coppola

5y Yuyu Chen

Marketing automation: the myths and the magic

Marketing Automation Marketing automation: the myths and the magic

5y Derek Harding

Has targeting gone too far? How Amazon ruined Christmas

Data-Driven Marketing Has targeting gone too far? How Amazon ruined Christmas

5y Mike O'Brien

Three ways digital marketers can use data to defeat ad blocking in 2016

Publishing Three ways digital marketers can use data to defeat ad blocking in 2016

5y Pelin Thorogood

Meeting consumers on their turf: the value of social media in search marketing

Search Meeting consumers on their turf: the value of social media in search marketing

5y Dave Lloyd

Five ways to optimize customer loyalty in a changing landscape

Analytics Five ways to optimize customer loyalty in a changing landscape

5y Stephen Hay

Mercedes-Benz and Myer share their secrets for winning holiday content

Media Mercedes-Benz and Myer share their secrets for winning holiday content

5y Tessa Wegert

How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

5y Andy Favell

Email killed the promotional planning star

Email Email killed the promotional planning star

5y Kara Trivunovic

Cracking the code: CMOs, measurement, and metrics

Analytics Cracking the code: CMOs, measurement, and metrics

5y Sanjay Dholakia

6 steps to building a long-term digital strategy to support business goals

Asia 6 steps to building a long-term digital strategy to support business goals

5y Andreas Krasser

The home stretch: 12 easy ways to improve end of the year results

Marketing The home stretch: 12 easy ways to improve end of the year results