The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology.
A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated?
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortify long-term relationships.
The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cross-channel strategies.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become more costly than failing fast?
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to effectively implement one.