Should Marketing Adapt to Sales or Sales Adapt to Marketing?
Automation

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

9y Kevin Miller

Should Marketing Adapt to Sales or Sales Adapt to ...

As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...

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How to Simultaneously Build and Protect Your Social Brand
Social

How to Simultaneously Build and Protect Your Social Brand

9y Jasmine Sandler

How to Simultaneously Build and Protect Your Socia...

These three tips can help you build, while at the same time protect, your personal or corporate social brand. Read More...

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The Etymology of Function
Marketing

The Etymology of Function

9y Ian Chee

The Etymology of Function

What perpetuates a shift in behavior online? How do certain social habits come to be common in the digital space? Read More...

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How to Develop Genuine Loyalty With Retail Customers
Ecommerce

How to Develop Genuine Loyalty With Retail Customers

9y Russ Fradin

How to Develop Genuine Loyalty With Retail Custome...

These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following? Read More...

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Let's Not Be Nostalgic for the 'Mad Men' Era
Marketing

Let's Not Be Nostalgic for the 'Mad Men' Era

9y Kevin Lee

Let's Not Be Nostalgic for the 'Mad Men' Era

While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Read More...

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Secrets of the Successful CMO
Marketing

Secrets of the Successful CMO

9y Jeanniey Mullen

Secrets of the Successful CMO

Follow these seven tips to emulate the characteristics of the most successful chief marketing officers in the industry. Read More...

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Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users
Marketing

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty &...

9y Dema Zlotin

Consumer as Brand Content Creator: Allrecipes.com ...

User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to lever...

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How Brands Are Borrowing a Film Format to Inspire Customers
Marketing

How Brands Are Borrowing a Film Format to Inspire Customers

9y Tessa Wegert

How Brands Are Borrowing a Film Format to Inspire ...

Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...

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Managing the Mobile Customer Journey
Media

Managing the Mobile Customer Journey

9y Michael Della Penna

Managing the Mobile Customer Journey

Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...

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Twitter Launches Self-Serve Ads for Indonesian SMBs
Asia

Twitter Launches Self-Serve Ads for Indonesian SMBs

9y Sophie Loras

Twitter Launches Self-Serve Ads for Indonesian SMB...

Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digi...

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Getting Closer to Your Customers With Real-Time Marketing
Marketing

Getting Closer to Your Customers With Real-Time Marketing

9y Tim Nichols

Getting Closer to Your Customers With Real-Time Ma...

Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. ...

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Will New Domain Extensions Be to the Internet What Cable Was to Television?
Data insights

Will New Domain Extensions Be to the Internet What Cable Was to Television?

9y Jennifer Wolfe

Will New Domain Extensions Be to the Internet What...

Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...

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I’ve Built My Buyer Personas, Now What?
Automation

I’ve Built My Buyer Personas, Now What?

9y Ellen Valentine

I’ve Built My Buyer Personas, Now What?

Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Read More...

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What’s Going on in the World of 'People-Based Marketing'?
Email

What’s Going on in the World of 'People-Based Marketing'?

9y Dave Hendricks

What’s Going on in the World of 'People-Based Mark...

The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights ...

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5 Challenging Questions to Help Close the Customer Experience Gap
Automation

5 Challenging Questions to Help Close the Customer Experience Gap

9y Stephanie Miller

5 Challenging Questions to Help Close the Customer...

There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...

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10 Ways to Humanize Your Social Media Brand
Social

10 Ways to Humanize Your Social Media Brand

9y Bob Cargill

10 Ways to Humanize Your Social Media Brand

To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Read More...

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From Moving Season to Moving Targets - the Data Tells a Story
Data insights

From Moving Season to Moving Targets - the Data Tells a Story

9y Amy Manus

From Moving Season to Moving Targets - the Data Te...

Data points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information a...

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Email Re-Engagement Programs: Advice From Frank Underwood
Email

Email Re-Engagement Programs: Advice From Frank Underwood

9y Kara Trivunovic

Email Re-Engagement Programs: Advice From Frank Un...

Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...

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Will the Apple Watch Kill the Notification Game?
Media

Will the Apple Watch Kill the Notification Game?

9y Benjamin Spiegel

Will the Apple Watch Kill the Notification Game?

Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technolog...

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5 Steps to Content Optimization
Actionable Analysis

5 Steps to Content Optimization

9y Andrew Edwards

5 Steps to Content Optimization

These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Read More...

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Choosing a Domain Name for Chinese Websites: Part 2
Asia

Choosing a Domain Name for Chinese Websites: Part 2

9y Gordon Choi

Choosing a Domain Name for Chinese Websites: Part ...

Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...

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When Margins Attack: The Impacts of Video Supply Deficit
Media

When Margins Attack: The Impacts of Video Supply Deficit

9y Chris Crawfurd

When Margins Attack: The Impacts of Video Supply D...

Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Read More...

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How Customer Engagement Campaigns Impact Customer Experience
Marketing

How Customer Engagement Campaigns Impact Customer Experience

9y Roger Katz

How Customer Engagement Campaigns Impact Customer ...

When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...

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Facebook Dynamic Product Ads: What Are They Really?
Social

Facebook Dynamic Product Ads: What Are They Really?

9y Elizabeth Marsten

Facebook Dynamic Product Ads: What Are They Really...

A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Read More...

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Increase the Persuasive Momentum of Your Conversion Funnels
Acquisition

Increase the Persuasive Momentum of Your Conversion Funnels

9y Bryan Eisenberg

Increase the Persuasive Momentum of Your Conversio...

Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...

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Social Business: Shifting From Noun to Verb
Social

Social Business: Shifting From Noun to Verb

9y Michelle Killebrew

Social Business: Shifting From Noun to Verb

Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Read More...

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Choosing the Right Localization Partner
Asia

Choosing the Right Localization Partner

9y Christian Arno

Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...

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