Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
View articleHere are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...
View articlePlus, seven killer stats that will never let you take email for granted again. Read More...
View articleIn order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleWIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Read More...
View articleA comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Read More...
View articleSocial media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Read More...
View articleEven with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. U...
View articleA 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...
View articleThe "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleMother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...
View articleCart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...
View articlePublishing models are in a state of change. Are you ready for the next stage of development for publishers? Read More...
View articleOn April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...
View articleMarketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym...
View articleVisits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Read More...
View articleBy combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Read More...
View articleKik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...
View articleContent marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Read More...
View articleMarketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Read More...
View articleReal-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Read More...
View articleNew technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. ...
View articleThese five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...
View articleThe two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...
View articleAs mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Read More...
View articleThis is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...
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