In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...
View articleWhen you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...
View articleThink about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...
View articleRetargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...
View articleChinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleImprove the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
View articleHow can marketers use the concept of the future self to create and launch a successful digital campaign? Read More...
View articleAre you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...
View articleIs agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from tar...
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleThanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...
View articleConsumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...
View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleBarbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...
View articleA Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleSometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleThough marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...
View articleBy deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...
View articleIn spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...
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