Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
How can marketers use the concept of the future self to create and launch a successful digital campaign?
Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
Is agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from targeted consumers?
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.