Listening To Your Customers: A Kind Of Different Intent Data
Data insights

Listening To Your Customers: A Kind Of Different Intent Data

9y Som Puangladda

Listening To Your Customers: A Kind Of Different I...

Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...

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The X Factor of Excellent Email
Email

The X Factor of Excellent Email

9y Catherine Magoffin

The X Factor of Excellent Email

The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...

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5 Elements to Move from Segmentation to Personalization
Automation

5 Elements to Move from Segmentation to Personalization

9y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

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10 Things That Changed in Advertising During the Last Decade
Marketing

10 Things That Changed in Advertising During the Last Decade

9y Guest

10 Things That Changed in Advertising During the L...

In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...

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Why an Intent Strategy Can Solve the Ad Blocking Problem
Display Advertising

Why an Intent Strategy Can Solve the Ad Blocking Problem

9y Som Puangladda

Why an Intent Strategy Can Solve the Ad Blocking P...

One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...

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The End of an Era: One-to-One Marketing Is Dead
Marketing

The End of an Era: One-to-One Marketing Is Dead

9y Jeanniey Mullen

The End of an Era: One-to-One Marketing Is Dead

You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...

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5 Tips for Engaging Back-to-School Shoppers
Ecommerce

5 Tips for Engaging Back-to-School Shoppers

9y Mari Kim Novak

5 Tips for Engaging Back-to-School Shoppers

Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...

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3 Back-to-School Marketing Strategies With Merit
Marketing

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

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New York Times Capitalizes on 'Mobile Moments' for Tailored Ads
Media

New York Times Capitalizes on 'Mobile Moments' for Tailored Ads

9y Emily Alford

New York Times Capitalizes on 'Mobile Moments' for...

To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest b...

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Optimize the Buyer Journey with Respectful Retargeting
Marketing

Optimize the Buyer Journey with Respectful Retargeting

9y Guest

Optimize the Buyer Journey with Respectful Retarge...

Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...

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Why the Mathematician Is the New Creative Genius
Data insights

Why the Mathematician Is the New Creative Genius

9y Jonathan Attwood

Why the Mathematician Is the New Creative Genius

Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...

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Struggling to Measure Social ROI? Partner With Your CRM Team
Automation

Struggling to Measure Social ROI? Partner With Your CRM Team

9y Stephanie Miller

Struggling to Measure Social ROI? Partner With You...

Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...

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Digital Marketing Battle Being Won with First Party Data (Study)
Data insights

Digital Marketing Battle Being Won with First Party Data (Study)

9y Emily Alford

Digital Marketing Battle Being Won with First Part...

A new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party dat...

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4 Opportunities to Double Down on Data
Advanced Email Marketing

4 Opportunities to Double Down on Data

9y Catherine Magoffin

4 Opportunities to Double Down on Data

Uber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...

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Google Enhances AdMob Tools and Adds Mediation Partners
Media

Google Enhances AdMob Tools and Adds Mediation Partners

9y Yuyu Chen

Google Enhances AdMob Tools and Adds Mediation Par...

The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level
Data insights

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

9y Emily Alford

Spotify's Playlist Targeting Takes Behavioral Mark...

Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...

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VIDEO: Weather Data Shines on Programmatic Ad Buys
Conference Coverage

VIDEO: Weather Data Shines on Programmatic Ad Buys

9y Melanie White

VIDEO: Weather Data Shines on Programmatic Ad Buys

The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...

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iHeartMedia Brings the Programmatic Marketplace to Radio
Media

iHeartMedia Brings the Programmatic Marketplace to Radio

9y Yuyu Chen

iHeartMedia Brings the Programmatic Marketplace to...

The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...

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Why Marketers Are Missing the Mark on Customer Expectations
Marketing

Why Marketers Are Missing the Mark on Customer Expectations

9y Shawn Myers

Why Marketers Are Missing the Mark on Customer Exp...

Because some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. ...

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Unruly Launches Emotional Targeting for Programmatic Video Advertising
Media

Unruly Launches Emotional Targeting for Programmatic Video Advertising

9y Greg Jarboe

Unruly Launches Emotional Targeting for Programmat...

The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...

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The Future of Content: Predictive Personalization
Analytics

The Future of Content: Predictive Personalization

9y Benjamin Spiegel

The Future of Content: Predictive Personalization

The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...

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Is Your Marketing Budget Mobile Enough? [Study]
Media

Is Your Marketing Budget Mobile Enough? [Study]

9y Mike O'Brien

Is Your Marketing Budget Mobile Enough? [Study]

Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...

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6 Questions to Ask Your Programmatic Audience Targeting Partner
Analytics

6 Questions to Ask Your Programmatic Audience Targeting Partner

9y Kristin Kovner

6 Questions to Ask Your Programmatic Audience Targ...

Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...

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SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting
Analytics

SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

9y Emily Alford

SXSW 2015: Pandora Reaches Moment of Critical Mass...

Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...

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Toyota Gets Personal Using Twitter's Tailored Audiences
Social

Toyota Gets Personal Using Twitter's Tailored Audiences

9y Emily Alford

Toyota Gets Personal Using Twitter's Tailored Audi...

Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. ...

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Enrich Your Data to Increase Converged Analytics Effectiveness
Analytics

Enrich Your Data to Increase Converged Analytics Effectiveness

9y Marshall Sponder

Enrich Your Data to Increase Converged Analytics E...

Organizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...

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Data Tidal Wave: Opportunity and Responsibility
Data insights

Data Tidal Wave: Opportunity and Responsibility

10y Michelle Killebrew

Data Tidal Wave: Opportunity and Responsibility

As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for ...

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