Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...
View articleThe user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...
View articleBy using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...
View articleIn honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have ...
View articleOne solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...
View articleYou can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...
View articleAdvertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...
View articleInnovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...
View articleTo combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest b...
View articleRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleSocial teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...
View articleA new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party dat...
View articleUber sending emails about users' personal experiences is just one example of a brand leveraging data to deliver great email marketing campaigns. Read ...
View articleThe company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
View articleThe Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...
View articleThe radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...
View articleBecause some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. ...
View articleThe platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...
View articleThe future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...
View articleReviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...
View articleBefore you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...
View articlePandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...
View articleToyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. ...
View articleOrganizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...
View articleAs marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for ...
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