Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?
Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how.
Two new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realtors access to exclusive branded content.
Those who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year there won't be one set of best practices - there will be many.
Mobile marketing best practices begin with setting solid goals and determining how to best measure.
Many companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into consideration.
In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat.
While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especially when it comes to PPC.
If you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns.