Six ways online retailers can minimize merchandise returns
Ecommerce

Six ways online retailers can minimize merchandise returns

6y Al Roberts

Six ways online retailers can minimize merchandise...

Returns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...

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Where do the biggest brands spend their marketing dollars?
Ad Industry Metrics

Where do the biggest brands spend their marketing dollars?

8y Mike O'Brien

Where do the biggest brands spend their marketing ...

Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...

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Why predictive behavioral analytics will forever change retargeting
Data insights

Why predictive behavioral analytics will forever change retargeting

8y Jay Marwaha

Why predictive behavioral analytics will forever c...

Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...

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How can brick-and-mortar retailers deal with showrooming?
Ecommerce

How can brick-and-mortar retailers deal with showrooming?

8y Mike O'Brien

How can brick-and-mortar retailers deal with showr...

Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?...

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The force is strong: The best of Star Wars marketing
Strategies

The force is strong: The best of Star Wars marketing

8y Mike O'Brien

The force is strong: The best of Star Wars marketi...

Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...

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Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

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When should you start your holiday marketing?
Ecommerce

When should you start your holiday marketing?

8y Mike O'Brien

When should you start your holiday marketing?

Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...

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Digital Makes Brands Think About Back-to-School Shopping Sooner
Ecommerce

Digital Makes Brands Think About Back-to-School Shopping Sooner

9y Mike O'Brien

Digital Makes Brands Think About Back-to-School Sh...

As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand...

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The Home Depot Rocks Social Media [Study]
Data insights

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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2 Successful Holiday Strategies for Online Retail
Search

2 Successful Holiday Strategies for Online Retail

9y Team ClickZ

2 Successful Holiday Strategies for Online Retail

Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Read More...

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10 Types of Visuals to Boost Your Social Media Engagement
Social

10 Types of Visuals to Boost Your Social Media Engagement

10y Bob Cargill

10 Types of Visuals to Boost Your Social Media Eng...

Photos and videos have been proven to boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand...

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Lead With Purpose, Not With a Pitch
Social

Lead With Purpose, Not With a Pitch

11y Paul Chaney

Lead With Purpose, Not With a Pitch

Rather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contribut...

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Benchmarking Yourself to Fail
Actionable Analysis

Benchmarking Yourself to Fail

11y Robert Miller

Benchmarking Yourself to Fail

Three reasons why benchmarks are hindering your success. Read More...

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Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for
Ecommerce

Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for

11y Steve Sherfy

Sales Tax Reform: Offline Retailers Should Be Care...

One-third of shoppers will change behavior due to new tax. Read More...

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Companies Get Kudos for Social Media Responsiveness
Social

Companies Get Kudos for Social Media Responsiveness

11y Mary Lisbeth D'Amico

Companies Get Kudos for Social Media Responsivenes...

T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...

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Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game
Media

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

11y Greg Jarboe

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Win...

Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...

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ClickZ's Super Bowl XLVII Preview
Marketing

ClickZ's Super Bowl XLVII Preview

11y Lisa Lacy

ClickZ's Super Bowl XLVII Preview

Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...

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Get the Money! 2 Ways to Simplify Your E-Commerce
Acquisition

Get the Money! 2 Ways to Simplify Your E-Commerce

11y Tim Ash

Get the Money! 2 Ways to Simplify Your E-Commerce

If you want your customers' money, you've got to make it easy for them to give it to you. Read More...

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Social Buzz Finds Shoppers Psyched for Holidays
Ad Industry Metrics

Social Buzz Finds Shoppers Psyched for Holidays

11y Susan Kuchinskas

Social Buzz Finds Shoppers Psyched for Holidays

In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...

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Black Friday E-Commerce Sales Reach Over $1 Billion Record
Social

Black Friday E-Commerce Sales Reach Over $1 Billion Record

11y Miranda Miller

Black Friday E-Commerce Sales Reach Over $1 Billio...

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...

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Customer (Dis)Service and the New Marketing
Social

Customer (Dis)Service and the New Marketing

12y Dave Evans

Customer (Dis)Service and the New Marketing

Are you preparing your social customer care team for their future role as brand advocates? Read More...

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ClickZ Holiday Social Showdown: Round Three Winners
Social

ClickZ Holiday Social Showdown: Round Three Winners

12y ClickZ News Staff

ClickZ Holiday Social Showdown: Round Three Winner...

UPDATE: Iconic American brands Betty Crocker and Converse make it to the final round. Vote now! Read More...

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19 Brands Get New Twitter Pages in Time For Holidays
Social

19 Brands Get New Twitter Pages in Time For Holidays

12y Christopher Heine

19 Brands Get New Twitter Pages in Time For Holida...

Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Read More...

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ClickZ Holiday Social Showdown: Vote Your Picks!
Social

ClickZ Holiday Social Showdown: Vote Your Picks!

12y ClickZ News Staff

ClickZ Holiday Social Showdown: Vote Your Picks!

Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Read More...

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Mobile Social: The Importance of Being There
Social

Mobile Social: The Importance of Being There

13y Dave Evans

Mobile Social: The Importance of Being There

As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Read More...

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The Consumer Is Boss: A 10-Year Perspective
Analytics

The Consumer Is Boss: A 10-Year Perspective

13y Bryan Eisenberg

The Consumer Is Boss: A 10-Year Perspective

Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Read More...

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Email Service Provider Epsilon Hacked
Email

Email Service Provider Epsilon Hacked

13y Anna Maria Virzi

Email Service Provider Epsilon Hacked

Breach potentially affects millions of email addresses, the BBC reports. Read More...

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