Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
These six data visualization tools can present your bundles of information in an easy and people-friendly format.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers?
As we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobilegeddon."
It's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an update.
Sage quotes from Massimo Vignelli, Jeffery Zeldman, and Neville Brody illuminate an in-depth analysis of data-driven creative.
Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China.
A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated?