Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this year?
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But ... read more
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Texas.
The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes.
Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?
It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to start off with.
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.