What's left for humans to do?: Four takeaways from SXSW

Conference Coverage What's left for humans to do?: Four takeaways from SXSW

6y Zachary Jean Paradis

What's left for humans to do?: Four takeaways from...

ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...

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A coming of age for first-party data

Data-Driven Marketing A coming of age for first-party data

6y Jay Marwaha

A coming of age for first-party data

The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes. Read More...

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The Digital Download: Apple gets current, Google and billboards get futuristic

More News The Digital Download: Apple gets current, Google and billboards get futuristic

6y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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Data for dummies: Four places to get started

Data-Driven Marketing Data for dummies: Four places to get started

6y Mike O'Brien

Data for dummies: Four places to get started

It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to sta...

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Wearable technology takes center stage in stats of the week

Asia Wearable technology takes center stage in stats of the week

6y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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How four brands used O2O for better retail sales in China

Asia How four brands used O2O for better retail sales in China

6y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

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Cross-border ecommerce: tips for selling online into China

Asia Cross-border ecommerce: tips for selling online into China

6y Sophie Loras

Cross-border ecommerce: tips for selling online in...

China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...

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Six of our favorite data visualization tools

Tools & Technology Six of our favorite data visualization tools

6y Yuyu Chen

Six of our favorite data visualization tools

These six data visualization tools can present your bundles of information in an easy and people-friendly format. Read More...

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Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

6y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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What the influx of smart homes means for brand marketers

Data-Driven Marketing What the influx of smart homes means for brand marketers

6y Mike O'Brien

What the influx of smart homes means for brand mar...

2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...

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Top 10 industry highlights of 2015

Trends Top 10 industry highlights of 2015

6y Yuyu Chen

Top 10 industry highlights of 2015

As we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobileg...

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What became of 2014's social disruptors?

Social Media What became of 2014's social disruptors?

6y Mike O'Brien

What became of 2014's social disruptors?

It's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an up...

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The convergence of data and creative

Data-Driven Marketing The convergence of data and creative

6y Guest Writer

The convergence of data and creative

Sage quotes from Massimo Vignelli, Jeffery Zeldman, and Neville Brody illuminate an in-depth analysis of data-driven creative. Read More...

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What does Alibaba's latest purchase mean for brand marketers?

Asia What does Alibaba's latest purchase mean for brand marketers?

6y Sophie Loras

What does Alibaba's latest purchase mean for brand...

Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...

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Has targeting gone too far? How Amazon ruined Christmas

Data-Driven Marketing Has targeting gone too far? How Amazon ruined Christmas

6y Mike O'Brien

Has targeting gone too far? How Amazon ruined Chri...

A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...

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Five ways to optimize customer loyalty in a changing landscape

Analytics Five ways to optimize customer loyalty in a changing landscape

6y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

6y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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10 mobile marketing themes to look out for in 2016

Media 10 mobile marketing themes to look out for in 2016

6y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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Email killed the promotional planning star

Email Email killed the promotional planning star

6y Kara Trivunovic

Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...

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Cracking the code: CMOs, measurement, and metrics

Analytics Cracking the code: CMOs, measurement, and metrics

6y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

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The do's and don'ts of retargeting

Display Advertising The do's and don'ts of retargeting

6y Emily Alford

The do's and don'ts of retargeting

Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...

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Online-to-offline attribution in the mobile age

Display Advertising Online-to-offline attribution in the mobile age

6y Kevin Lee

Online-to-offline attribution in the mobile age

It's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...

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What do ad blockers mean for mobile apps?

Display Advertising What do ad blockers mean for mobile apps?

6y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

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Measurement and attribution top challenges for getting mobile right

Display Advertising Measurement and attribution top challenges for getting mobile right

6y Kevin Lee

Measurement and attribution top challenges for get...

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...

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Up close and personal with programmatic video

Display Advertising Up close and personal with programmatic video

6y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

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Expert tips for data-driven display

Data-Driven Marketing Expert tips for data-driven display

6y Emily Alford

Expert tips for data-driven display

Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...

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A data game: will the winner take it all?

Conference Coverage A data game: will the winner take it all?

6y Melanie White

A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...

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