Traveling at the speed of culture: can marketing automation keep up?

Marketing Traveling at the speed of culture: can marketing automation keep up?

6y Stephanie Miller

Traveling at the speed of culture: can marketing a...

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?

Conference Coverage ClickZ Live Chicago: What are the big trends to look out for in 2016?

6y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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The art and science behind creating magic mobile moments

Media The art and science behind creating magic mobile moments

6y Michael Della Penna

The art and science behind creating magic mobile m...

As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...

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3 changes that will re-make your analytics

Actionable Analysis 3 changes that will re-make your analytics

6y Andrew Edwards

3 changes that will re-make your analytics

In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...

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Localization is FXCM's key to success in Asia

Asia Localization is FXCM's key to success in Asia

6y Sophie Loras

Localization is FXCM's key to success in Asia

New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...

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Staying relevant in a mobile, multichannel, data-driven world

Asia Staying relevant in a mobile, multichannel, data-driven world

6y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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As programmatic becomes more commonplace, what does that mean for creative?

Display Advertising As programmatic becomes more commonplace, what does that mean for creative?

6y Mike O'Brien

As programmatic becomes more commonplace, what doe...

Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...

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How to use mobile as a bridge between digital and physical

Media How to use mobile as a bridge between digital and physical

6y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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Where is video going? 5 areas for marketers to focus on

Media Where is video going? 5 areas for marketers to focus on

6y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

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The real value of loyalty programs: data

Data-Driven Marketing The real value of loyalty programs: data

6y Jeanne Jennings

The real value of loyalty programs: data

Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...

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And the top digital marketer in the presidential race is...

Marketing And the top digital marketer in the presidential race is...

6y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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Why micro moments will require mobile magic

Media Why micro moments will require mobile magic

6y Michael Della Penna

Why micro moments will require mobile magic

Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...

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How to analyze big data to enhance the purchase journey

Asia How to analyze big data to enhance the purchase journey

6y Nellie Chan

How to analyze big data to enhance the purchase jo...

Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Read More...

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How will the IoT affect CPG brands?

CPG (FMCG) How will the IoT affect CPG brands?

6y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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Europe’s highest court: safe harbor data sharing between EU, U.S. invalid

Marketing Europe’s highest court: safe harbor data sharing between EU, U.S. invalid

6y Yuyu Chen

Europe’s highest court: safe harbor data sharing b...

U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital adverti...

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There Is No Mobile Experience: The Key to Understanding Mobile Data

Media There Is No Mobile Experience: The Key to Understanding Mobile Data

6y Mike O'Brien

There Is No Mobile Experience: The Key to Understa...

An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...

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How to Use Data to Find New Markets

Analytics How to Use Data to Find New Markets

6y Motoko Hunt

How to Use Data to Find New Markets

Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...

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5 Tips to Make Sure Your Content Connects with the C-Suite

Marketing 5 Tips to Make Sure Your Content Connects with the C-Suite

6y Mike O'Brien

5 Tips to Make Sure Your Content Connects with the...

What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are fiv...

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Determining Your Content KPIs for Maximum Business Impact

Marketing Determining Your Content KPIs for Maximum Business Impact

6y Yuyu Chen

Determining Your Content KPIs for Maximum Business...

Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...

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5 Elements to Move from Segmentation to Personalization

Marketing 5 Elements to Move from Segmentation to Personalization

6y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

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Using Social Listening for Integrated Insights

Analytics Using Social Listening for Integrated Insights

6y Andreas Krasser

Using Social Listening for Integrated Insights

Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...

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Spotlight On: Mozilla's Jascha Kaykas-Wolff

Agency Spotlight Spotlight On: Mozilla's Jascha Kaykas-Wolff

6y Emily Alford

Spotlight On: Mozilla's Jascha Kaykas-Wolff

We caught up with Mozilla CMO Jascha Kaykas-Wolff to talk about data, transparency, and the importance of community for building a trustworthy brand. ...

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The Opportunity of Wearable Tech for Retail Marketers

Marketing The Opportunity of Wearable Tech for Retail Marketers

6y Alex LePage

The Opportunity of Wearable Tech for Retail Market...

Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...

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The Role of the Modern Day Web Analyst

Analytics The Role of the Modern Day Web Analyst

6y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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The Relentless March of Cloud Computing

Asia The Relentless March of Cloud Computing

6y Stephen Hay

The Relentless March of Cloud Computing

Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...

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VIDEO: Using Data to Localize to New Markets

Asia VIDEO: Using Data to Localize to New Markets

6y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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Google May Not Give a F*** About Twitter, But Experts Say It Should

Social Google May Not Give a F*** About Twitter, But Experts Say It Should

6y Emily Alford

Google May Not Give a F*** About Twitter, But Expe...

Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buy...

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