A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...
View articleUnderstanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleConflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...
View articleWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleSomething as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...
View articleSocial teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...
View articleSince the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...
View articleMarketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along -...
View articleIn the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...
View articleThe industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...
View articleAccording to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...
View articleShopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...
View articleToyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Read Mor...
View articleWhile many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...
View articleData has an indispensable role to play in the fusion of programmatic and creative. Read More...
View articleModern marketers embrace analytics as critical to their business operations - that's a given. Read More...
View articleThe Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...
View articleA new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...
View articleThe people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...
View articleThe UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Read More...
View articleCombining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...
View articleShortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...
View articleData is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytic...
View articleIn this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing th...
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