4 Marketing Trends to Watch for in 2016

Marketing 4 Marketing Trends to Watch for in 2016

6y Himanshu Sareen

4 Marketing Trends to Watch for in 2016

A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...

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How to Make Data Sexy and Why Our Future Depends on It

Analytics How to Make Data Sexy and Why Our Future Depends on It

6y Stephen Hay

How to Make Data Sexy and Why Our Future Depends o...

Understanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...

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Could Microsoft and AOL Take on Google and Facebook?

Display Advertising Could Microsoft and AOL Take on Google and Facebook?

6y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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China's Ping An Leverages Social Data to Personalize Travel Insurance

Asia China's Ping An Leverages Social Data to Personalize Travel Insurance

6y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

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Why the Mathematician Is the New Creative Genius

Data insights Why the Mathematician Is the New Creative Genius

6y Jonathan Attwood

Why the Mathematician Is the New Creative Genius

Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...

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The Practical Guide to Programmatic Planning in China: Part 2

Asia The Practical Guide to Programmatic Planning in China: Part 2

6y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...

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8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

Conference Coverage 8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

6y Tetyana Miroshnichenko

8 Good Reasons to Join Us at ClickZ Live San Franc...

With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...

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Big Data: Inspect What You Expect

Data insights Big Data: Inspect What You Expect

6y Benjamin Spiegel

Big Data: Inspect What You Expect

Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...

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Struggling to Measure Social ROI? Partner With Your CRM Team

Automation Struggling to Measure Social ROI? Partner With Your CRM Team

6y Stephanie Miller

Struggling to Measure Social ROI? Partner With You...

Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...

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4 Tips to Get Measurement Right Upfront

Actionable Analysis 4 Tips to Get Measurement Right Upfront

6y Adam Singer

4 Tips to Get Measurement Right Upfront

Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...

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Unlock Market Expertise with Data You're Already Collecting

Data insights Unlock Market Expertise with Data You're Already Collecting

6y Andrew Edwards

Unlock Market Expertise with Data You're Already C...

Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along -...

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Memo Banks: Innovate or Die

Asia Memo Banks: Innovate or Die

6y Peter Dingle

Memo Banks: Innovate or Die

In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Read More...

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The Future of Analytics Is Prescriptive, Not Predictive

Analytics The Future of Analytics Is Prescriptive, Not Predictive

6y Neil Mason

The Future of Analytics Is Prescriptive, Not Predi...

The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...

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Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]

Data insights Only 14 Percent of Marketers Are Confident When It Comes to Data [Study]

6y Mike O'Brien

Only 14 Percent of Marketers Are Confident When It...

According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...

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PacSun and The Hunt Engage Consumers Using Intent Data

Data insights PacSun and The Hunt Engage Consumers Using Intent Data

6y Emily Alford

PacSun and The Hunt Engage Consumers Using Intent ...

Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...

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Data Keeps YP Relevant in the Digital World

Data insights Data Keeps YP Relevant in the Digital World

6y Mike O'Brien

Data Keeps YP Relevant in the Digital World

While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...

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Toyota Partners with Google Places for Local Targeting

Display Advertising Toyota Partners with Google Places for Local Targeting

6y Emily Alford

Toyota Partners with Google Places for Local Targe...

Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Read Mor...

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Merging Data and Creative in Programmatic

Data insights Merging Data and Creative in Programmatic

6y Yuyu Chen

Merging Data and Creative in Programmatic

Data has an indispensable role to play in the fusion of programmatic and creative. Read More...

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Venturing into a New Market? Ask These Questions Before Analyzing Your Data

Actionable Analysis Venturing into a New Market? Ask These Questions Before Analyzing Your Data

6y ClickZ News Staff

Venturing into a New Market? Ask These Questions B...

Modern marketers embrace analytics as critical to their business operations - that's a given. Read More...

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Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

Analytics Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

6y Mike O'Brien

Why Budweiser's "Lost Dog" Ad Was a Brand Flop Aft...

The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...

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Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

Data insights Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

6y Emily Alford

Consumers 'Resigned' to Giving Up Data, But Many F...

A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...

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What Can Data Do to Stop Cybercrime?

Data insights What Can Data Do to Stop Cybercrime?

6y Mike O'Brien

What Can Data Do to Stop Cybercrime?

The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...

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IBM Watson Analytics Helps Grind Big Data in Unmanned Coffee Shops

Data insights IBM Watson Analytics Helps Grind Big Data in Unmanned Coffee Shops

6y Roland Moore-Colyer

IBM Watson Analytics Helps Grind Big Data in Unman...

The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Read More...

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Denny's, Walmart and Goodwill Score With Location Data [Study]

Data insights Denny's, Walmart and Goodwill Score With Location Data [Study]

6y Mike O'Brien

Denny's, Walmart and Goodwill Score With Location ...

Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...

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Is Virtual Reality the Next Big Wearable?

Data insights Is Virtual Reality the Next Big Wearable?

6y Mike O'Brien

Is Virtual Reality the Next Big Wearable?

Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...

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CMOs: Read This Before Choosing Your Predictive Marketing Solution

Actionable Analysis CMOs: Read This Before Choosing Your Predictive Marketing Solution

6y ClickZ News Staff

CMOs: Read This Before Choosing Your Predictive Ma...

Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytic...

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How Data is Changing the Role of the CMO

Data insights How Data is Changing the Role of the CMO

6y Yuyu Chen

How Data is Changing the Role of the CMO

In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing th...

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