Civil Rights: Turning Data into Action
Actionable Analysis

Civil Rights: Turning Data into Action

9y Andrew Edwards

Civil Rights: Turning Data into Action

Smartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between da...

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A Brief Intro To CLV (And Why You Should Measure It)
Analytics

A Brief Intro To CLV (And Why You Should Measure It)

9y Adam Singer

A Brief Intro To CLV (And Why You Should Measure I...

Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...

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ANZ Uses Instagram to Target a New Generation of Banking Customers
Asia

ANZ Uses Instagram to Target a New Generation of Banking Customers

9y Sophie Loras

ANZ Uses Instagram to Target a New Generation of B...

Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Read More...

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Will Customers Trust You With Their Data?
Data insights

Will Customers Trust You With Their Data?

9y Neil Mason

Will Customers Trust You With Their Data?

Do we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it? Read More...

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Just Add Data to Boost Your Email and Digital Marketing Performance
Email

Just Add Data to Boost Your Email and Digital Marketing Performance

9y Jeanne Jennings

Just Add Data to Boost Your Email and Digital Mark...

Using smart data in your email marketing efforts can help boost the performance of your campaigns. Read More...

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5 Keys to Building a Quality Email List
Email

5 Keys to Building a Quality Email List

9y Chris Frasier

5 Keys to Building a Quality Email List

When it comes to your email lists, quantity is good, but quality is better. Read More...

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Building Consumer Loyalty With Email Rewards Programs
Email

Building Consumer Loyalty With Email Rewards Programs

9y Yuyu Chen

Building Consumer Loyalty With Email Rewards Progr...

Tangible benefits and customized content are the pillars of a successful email rewards program. Read More...

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Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy Laws
Analytics

Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy L...

9y Sophie Loras

Fairfax v. Telstra: Metadata Ruling Adds Confusion...

An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what const...

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How YouTube and Build-A-Bear Engage Kids Without Collecting Data
Data insights

How YouTube and Build-A-Bear Engage Kids Without Collecting Data

9y Emily Alford

How YouTube and Build-A-Bear Engage Kids Without C...

Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...

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Lessons From a Recent Analysis
Actionable Analysis

Lessons From a Recent Analysis

9y David Sprinkle

Lessons From a Recent Analysis

A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Read More...

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Social Media and Data: The Emergency Rescue Duo of the Future
Asia

Social Media and Data: The Emergency Rescue Duo of the Future

9y Sophie Loras

Social Media and Data: The Emergency Rescue Duo of...

The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can...

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Save the Date: 'One-Stop Digital' for Email Marketers
Email

Save the Date: 'One-Stop Digital' for Email Marketers

9y Jenny Howgate

Save the Date: 'One-Stop Digital' for Email Market...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and...

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From Moving Season to Moving Targets - the Data Tells a Story
Data insights

From Moving Season to Moving Targets - the Data Tells a Story

9y Amy Manus

From Moving Season to Moving Targets - the Data Te...

Data points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information a...

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Wearable Technology: The Ultimate in Personal Marketing
Asia

Wearable Technology: The Ultimate in Personal Marketing

9y Stephen Hay

Wearable Technology: The Ultimate in Personal Mark...

New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...

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Foursquare Unveils Pinpoint for Location-Based Ad Targeting
Analytics

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

9y Melanie White

Foursquare Unveils Pinpoint for Location-Based Ad ...

Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...

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VIDEO: Weather Data Shines on Programmatic Ad Buys
Conference Coverage

VIDEO: Weather Data Shines on Programmatic Ad Buys

9y Melanie White

VIDEO: Weather Data Shines on Programmatic Ad Buys

The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...

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Final Warning: Big Data & Programmatic Are No Longer Optional
Media

Final Warning: Big Data & Programmatic Are No Longer Optional

9y Aaron Kahlow

Final Warning: Big Data & Programmatic Are No ...

Marketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Read More...

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Small Bets Deliver Big Wins in Optimizing the Customer Experience
Analytics

Small Bets Deliver Big Wins in Optimizing the Customer Experience

9y Pelin Thorogood

Small Bets Deliver Big Wins in Optimizing the Cust...

New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. ...

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Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York
Conference Coverage

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Li...

9y Marshall Sponder

Visual Social Media, Big Data, & Paid Advertis...

A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...

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Do Marketers Really Need Big Data? [#CZLNY]
Analytics

Do Marketers Really Need Big Data? [#CZLNY]

9y Mike O'Brien

Do Marketers Really Need Big Data? [#CZLNY]

Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...

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The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend
Local

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

9y Ben Plomion

The Importance of Where: Geo-Targeting Is a Market...

Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...

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5 Mistakes to Avoid When Deploying Analytics
Actionable Analysis

5 Mistakes to Avoid When Deploying Analytics

9y David Sprinkle

5 Mistakes to Avoid When Deploying Analytics

If you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Read More...

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The Power of Real-Time, Predictive Decisioning in a Mobile-First World
Media

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

9y Michael Della Penna

The Power of Real-Time, Predictive Decisioning in ...

The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...

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In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust
Data insights

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands...

9y Jennifer Wolfe

In a Digital World of Phishing, Hacks, & Count...

Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...

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VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?
Marketing

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

9y Melanie White

VIDEO: Will Bigger Smartphones Push Tablets to the...

As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...

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What Condition Is Your Context In?
Data insights

What Condition Is Your Context In?

9y Catherine Magoffin

What Condition Is Your Context In?

To drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big dat...

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SXSW 2015: Esurance Uses Big Data to Drive Engagement
Data insights

SXSW 2015: Esurance Uses Big Data to Drive Engagement

9y Emily Alford

SXSW 2015: Esurance Uses Big Data to Drive Engagem...

Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...

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