Strategies to win over a TV streaming audience

Digital Marketing Strategies to win over a TV streaming audience

3y Dar Vigil and Chris Yu

Strategies to win over a TV streaming audience

Streaming services continue to gain traction over traditional cable TV. Tips from Bing for how advertisers can cater to audiences on connected devices...

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How important is Amazon compared to other retailers in the ecommerce landscape?

Ecommerce How important is Amazon compared to other retailers in the ecommerce landscape?

3y Kimberly Collins

How important is Amazon compared to other retailer...

Consumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...

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Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

Search Pinspiration for back to school shopping: Q+A with IKEA's Kendra Ferguson

4y Mike O'Brien

Pinspiration for back to school shopping: Q+A with...

Pinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...

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Google, Yandex and Baidu: Strategies for expanding your search marketing

Search Google, Yandex and Baidu: Strategies for expanding your search marketing

4y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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What’s your Amazon strategy?: Breaking silos and brand new budgets

Search What’s your Amazon strategy?: Breaking silos and brand new budgets

4y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast

Actionable Analysis Our four favourite findings from the ClickZ Digital Advertising Breakfast

5y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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What are the top 10 most popular search engines?

Data insights What are the top 10 most popular search engines?

5y Christopher Ratcliff

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...

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17 useful search marketing stats from Merkle's Q2 2016 report

Paid Search 17 useful search marketing stats from Merkle's Q2 2016 report

6y Philippa Martinez

17 useful search marketing stats from Merkle's Q2 ...

This morning, Merkle released its quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-fil...

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Bored of Google? Here's 10 other search engines to try

Media Bored of Google? Here's 10 other search engines to try

6y Graham Charlton

Bored of Google? Here's 10 other search engines to...

Google’s dominance of the search market looks set to continue for the foreseeable future, but there are many who would like a real competitor to...

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Why ranking tools need to evolve to keep up with search

Search Why ranking tools need to evolve to keep up with search

6y Benjamin Spiegel

Why ranking tools need to evolve to keep up with s...

The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...

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Three last minute tips to make your Mother's Day marketing resonate

Email Three last minute tips to make your Mother's Day marketing resonate

6y Mike O'Brien

Three last minute tips to make your Mother's Day m...

Mother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...

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Five brands mastering March Madness marketing

Acquisition Five brands mastering March Madness marketing

6y Mike O'Brien

Five brands mastering March Madness marketing

There are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favori...

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ClickZ cases the candidates: the journey from search to site

Search ClickZ cases the candidates: the journey from search to site

6y Mike O'Brien

ClickZ cases the candidates: the journey from sear...

There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...

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Content marketing and SEO: the questions B2B marketers should ask

Search Content marketing and SEO: the questions B2B marketers should ask

6y Som Puangladda

Content marketing and SEO: the questions B2B marke...

It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...

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Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

Asia Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

6y Sophie Loras

Tweets of the Week: AMAs and Adele keep brands roc...

Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...

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What can marketers do now that Amazon Text Ads are a no go?

Paid Search What can marketers do now that Amazon Text Ads are a no go?

6y Elizabeth Marsten

What can marketers do now that Amazon Text Ads are...

Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...

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Welcome to the next generation of rank tracking

Search Welcome to the next generation of rank tracking

6y Kevin Lee

Welcome to the next generation of rank tracking

To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...

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9 Valuable Tips for Your Ecommerce Product Page Copy

Ecommerce 9 Valuable Tips for Your Ecommerce Product Page Copy

6y Graham Charlton

9 Valuable Tips for Your Ecommerce Product Page Co...

The written content on e-commerce product pages grabs the attention of consumers and influences SEO ranking. These nine pointers will help improve the...

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Amazon Text Ads: To Do or Not To Do?

Search Amazon Text Ads: To Do or Not To Do?

6y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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4 Marketing Trends to Watch for in 2016

Marketing 4 Marketing Trends to Watch for in 2016

6y Himanshu Sareen

4 Marketing Trends to Watch for in 2016

A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...

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Could Microsoft and AOL Take on Google and Facebook?

Display Advertising Could Microsoft and AOL Take on Google and Facebook?

7y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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Competitive Insights Tools for Paid Search in AdWords and Bing Ads

Paid Search Competitive Insights Tools for Paid Search in AdWords and Bing Ads

7y Lisa Raehsler

Competitive Insights Tools for Paid Search in AdWo...

Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to t...

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Unlock More Volume with Broad Match

Paid Search Unlock More Volume with Broad Match

7y Jon Mette

Unlock More Volume with Broad Match

A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...

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Search in Asia Goes Well Beyond Google

Asia Search in Asia Goes Well Beyond Google

7y Motoko Hunt

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...

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Your Terrible Website is Ruining Your PPC Performance

Paid Search Your Terrible Website is Ruining Your PPC Performance

7y Michelle Morgan

Your Terrible Website is Ruining Your PPC Performa...

Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Read More...

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A Convincing Case for Brand Term Bidding

Paid Search A Convincing Case for Brand Term Bidding

7y Lars Hirsch

A Convincing Case for Brand Term Bidding

Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...

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McDonald's, Nike, Sprint Among March Madness Ad Winners

Marketing McDonald's, Nike, Sprint Among March Madness Ad Winners

7y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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