To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential.
The written content on e-commerce product pages grabs the attention of consumers and influences SEO ranking. These nine pointers will help improve the quality of your copy strategy.
Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities.
A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns.
A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience.
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.
Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust.
Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors.