The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

9y Lars Hirsch

The Mother of All Holidays: Strategies for Mother'...

As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...

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Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

9y Lisa Raehsler

Bing Ads to Combine All Device Targeting on March ...

The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...

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Tweets to Appear in Google Searches

Tweets to Appear in Google Searches

9y Mike O'Brien

Tweets to Appear in Google Searches

Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear i...

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3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

9y Lars Hirsch

3 Easy Steps to a Valentine’s Day Search Campaign ...

Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Read More...

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We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

9y Lisa Raehsler

We Heart Holiday PPC: Valentine’s Day Promotions f...

The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...

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Ad Extensions: Post-Holiday Decorating Pays Off

Ad Extensions: Post-Holiday Decorating Pays Off

9y Jon Mette

Ad Extensions: Post-Holiday Decorating Pays Off

Combining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Read More...

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Why Mobile Web Still Matters in 2015

Why Mobile Web Still Matters in 2015

9y ClickZ News Staff

Why Mobile Web Still Matters in 2015

With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Read More...

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Paid Media Strategy Review Tips

Paid Media Strategy Review Tips

9y Lisa Raehsler

Paid Media Strategy Review Tips

These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...

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Facebook Drops Microsoft's Bing to Do Its Own Search Thing

Facebook Drops Microsoft's Bing to Do Its Own Search Thing

9y Chris Merriman

Facebook Drops Microsoft's Bing to Do Its Own Sear...

Facebook's relationship status with Microsoft's Bing has changed to "it's complicated." Read More...

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Best Practices for Bidding on Competitor Terms in PPC

Best Practices for Bidding on Competitor Terms in PPC

9y Michelle Morgan

Best Practices for Bidding on Competitor Terms in ...

For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Read More...

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5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

9y Lisa Raehsler

5 PPC Feature Releases in AdWords and Bing Ads to ...

There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...

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Bing Ads Improves Speed, Bidding, and Targeting

Bing Ads Improves Speed, Bidding, and Targeting

9y Mike O'Brien

Bing Ads Improves Speed, Bidding, and Targeting

A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platf...

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[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

9y Emily Alford

[#SESDENVER] Is LinkedIn a Solution for Brands Tap...

Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady...

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37 SEO Experts Those in the Know Follow

37 SEO Experts Those in the Know Follow

9y Bryan Eisenberg

37 SEO Experts Those in the Know Follow

Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tric...

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Search Is No Longer a Destination - It’s an Activity

Search Is No Longer a Destination - It’s an Activity

10y Jeremy Hull

Search Is No Longer a Destination - It’s an Activi...

As search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. Ho...

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Words That Work for the Holiday Travel Season

Words That Work for the Holiday Travel Season

10y John Gagnon

Words That Work for the Holiday Travel Season

Here are some ad copy tips that will help drive searchers to click this winter holiday season. Read More...

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A Beginner’s Guide to Mobile SEO

A Beginner’s Guide to Mobile SEO

10y Navneet Kaushal

A Beginner’s Guide to Mobile SEO

SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Read More...

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Develop Content Around Intent

Develop Content Around Intent

10y Mike Grehan

Develop Content Around Intent

As marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant conte...

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Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Enhances Geo-Targeting and Ad Scheduling

10y Lisa Raehsler

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...

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2014 Is the Year of the Pigeon for Google’s Search Algorithm: Will 2015 Be the Year of the gTLD Cat?

2014 Is the Year of the Pigeon for Google’s Search Algorithm: Will 2015 Be the Year of the gTLD Cat?

10y Jennifer Wolfe

2014 Is the Year of the Pigeon for Google’s Search...

Thousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Read More...

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How Can Marketers Leverage the Features in Microsoft’s New MSN?

How Can Marketers Leverage the Features in Microsoft’s New MSN?

10y Greg Jarboe

How Can Marketers Leverage the Features in Microso...

The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...

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Bing and Google Are Ready for Some Football

Bing and Google Are Ready for Some Football

10y Lisa Lacy

Bing and Google Are Ready for Some Football

As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

10y Lisa Lacy

Twitch + Extra Data = One Potentially Powerful Ama...

Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...

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Voice Search – and You Thought "Auto Correct" Was Bad

Voice Search – and You Thought "Auto Correct" Was Bad

10y Gregg Stewart

Voice Search – and You Thought "Auto Correct" Was ...

A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...

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10 Tips for Winning With Bing Product Ads

10 Tips for Winning With Bing Product Ads

10y John Gagnon

10 Tips for Winning With Bing Product Ads

The Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimizatio...

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Enhanced E-Commerce, Enhanced Actions

Enhanced E-Commerce, Enhanced Actions

10y Robert Miller

Enhanced E-Commerce, Enhanced Actions

A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing effor...

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Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

10y John Gagnon

Mastering the PPC Challenge: Break-Even CPC and Mo...

At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...

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