The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips.
Combining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one.
With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb.
These tips can help you review and ready your paid media strategy for the new year. Are you prepared?
Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."
For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider.
There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of.
A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform.
Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool.
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.