10 Paid Search Optimization Tactics to Improve ROI

10 Paid Search Optimization Tactics to Improve ROI

10y Lisa Raehsler

10 Paid Search Optimization Tactics to Improve ROI

Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...

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Get Vertical-Specific With PPC Timing and Device Targeting

Get Vertical-Specific With PPC Timing and Device Targeting

10y John Gagnon

Get Vertical-Specific With PPC Timing and Device T...

A one-size-fits-all approach to campaign timing and device targeting just won't work in this day and age. Marketers need to get specific and refine th...

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5 Ways to Align Content Marketing and Semantic Web Optimization

5 Ways to Align Content Marketing and Semantic Web Optimization

10y Dave Lloyd

5 Ways to Align Content Marketing and Semantic Web...

Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy. Read M...

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PPC Reboot: Planning for Fall and 2015

PPC Reboot: Planning for Fall and 2015

10y Lisa Raehsler

PPC Reboot: Planning for Fall and 2015

Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...

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Search Trends Vary by Device During Different Times of Day [Study]

Search Trends Vary by Device During Different Times of Day [Study]

10y John Gagnon

Search Trends Vary by Device During Different Time...

A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your ca...

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Bing Product Ads: Early Returns

Bing Product Ads: Early Returns

10y Elizabeth Marsten

Bing Product Ads: Early Returns

Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Read Mo...

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Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

10y Karinn Koback

Is Your Blog an Uncharted Isle or a Destination Lo...

Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attenti...

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What’s the Incremental Value of Paid Search?

What’s the Incremental Value of Paid Search?

10y Jeremy Hull

What’s the Incremental Value of Paid Search?

It's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...

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5 Summer Time-Savers for Managing PPC

5 Summer Time-Savers for Managing PPC

10y Lisa Raehsler

5 Summer Time-Savers for Managing PPC

There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...

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Eye-Tracking Heat Map Study for Mobile Search

Eye-Tracking Heat Map Study for Mobile Search

10y John Gagnon

Eye-Tracking Heat Map Study for Mobile Search

The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...

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7 Legitimate Ways That Social Media Impacts SEO

7 Legitimate Ways That Social Media Impacts SEO

10y Angie Pascale

7 Legitimate Ways That Social Media Impacts SEO

To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Read More...

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Technical SEO Still Matters During Hummingbird Era

Technical SEO Still Matters During Hummingbird Era

10y Dave Lloyd

Technical SEO Still Matters During Hummingbird Era

Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that a...

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4 Paid Search Spring Cleaning Tips

4 Paid Search Spring Cleaning Tips

10y Jeremy Hull

4 Paid Search Spring Cleaning Tips

Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can ...

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Display Media Bots? (5 Ways to Double Down on Search)

Display Media Bots? (5 Ways to Double Down on Search)

10y Kevin Lee

Display Media Bots? (5 Ways to Double Down on Sear...

Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...

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Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

10y John A. Lee

Crowded SERPs, Top-Heavy Ad Positions, and What It...

As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...

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How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

10y Lisa Raehsler

How to Make a Winning PPC Campaign With $1,000 and...

While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is i...

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When Is a 4-Star Rating Better Than a 5-Star Rating?

When Is a 4-Star Rating Better Than a 5-Star Rating?

10y Gregg Stewart

When Is a 4-Star Rating Better Than a 5-Star Ratin...

The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the bu...

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Does Google Control Your Destiny?

Does Google Control Your Destiny?

10y Andrew Edwards

Does Google Control Your Destiny?

Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking."...

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Get Schooled: Best Word Choice for Education PPC Ads

Get Schooled: Best Word Choice for Education PPC Ads

10y John Gagnon

Get Schooled: Best Word Choice for Education PPC A...

A detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and ...

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Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment

Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment

10y Liva Judic

Foursquare Scores Microsoft Double Whammy: Licensi...

Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, along...

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Device Fragmentation -- The Death of Web Design?

Device Fragmentation -- The Death of Web Design?

10y Benjamin Spiegel

Device Fragmentation -- The Death of Web Design?

Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months....

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Paid Search Advertising Accelerates in Q4 2013

Paid Search Advertising Accelerates in Q4 2013

10y Yuyu Chen

Paid Search Advertising Accelerates in Q4 2013

Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...

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Diet & Exercise PPC Wins: Not Just a New Year's Resolution

Diet & Exercise PPC Wins: Not Just a New Year's Resolution

10y John Gagnon

Diet & Exercise PPC Wins: Not Just a New Year's Re...

In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new di...

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Five Ways To Get Creative in Paid Search Campaigns

Five Ways To Get Creative in Paid Search Campaigns

10y Kevin Lee

Five Ways To Get Creative in Paid Search Campaigns

Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad ...

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PPC Tips from Bing's Deep Dive Into Travel Verticals Ad Optimization

PPC Tips from Bing's Deep Dive Into Travel Verticals Ad Optimization

10y John Gagnon

PPC Tips from Bing's Deep Dive Into Travel Vertica...

Bing shares PPC tips and insight for travel brands from their recent analysis of 150,000 ads running on the Yahoo Bing Network. See how to get in fron...

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5 Last Minute PPC Holiday Tips for Advertisers

5 Last Minute PPC Holiday Tips for Advertisers

10y Lisa Raehsler

5 Last Minute PPC Holiday Tips for Advertisers

Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Read More...

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Yahoo Bing SEM Outperforms Google for Auto Vertical

Yahoo Bing SEM Outperforms Google for Auto Vertical

10y Susan Kuchinskas

Yahoo Bing SEM Outperforms Google for Auto Vertica...

Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer ...

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