Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)

Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)

10y John Gagnon

Don't Use 'Holiday' in Retail PPC Ad Copy (& O...

Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Read More...

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Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

10y Yuyu Chen

Q3 2013 US Paid Search Spend Continues Upward Tren...

Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...

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PPC for Brand Impact

PPC for Brand Impact

11y Lisa Raehsler

PPC for Brand Impact

The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...

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C3NY: SEO Not Dead, Just Evolving

C3NY: SEO Not Dead, Just Evolving

11y Mary Lisbeth D'Amico

C3NY: SEO Not Dead, Just Evolving

Social media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according t...

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PowerMap: Excel Charting Plus Bing Maps on Steroids

PowerMap: Excel Charting Plus Bing Maps on Steroids

11y John Gagnon

PowerMap: Excel Charting Plus Bing Maps on Steroid...

Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Read More...

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Breaking Down Silos Key to Converged Media in Marketing

Breaking Down Silos Key to Converged Media in Marketing

11y Thom Craver

Breaking Down Silos Key to Converged Media in Mark...

Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keyn...

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Foundations of Building an SEO-Friendly Website From the Beginning

Foundations of Building an SEO-Friendly Website From the Beginning

11y Andrew Beckman

Foundations of Building an SEO-Friendly Website Fr...

At the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scene...

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10 Conversion Events You Should Be Tracking

10 Conversion Events You Should Be Tracking

11y Kevin Lee

10 Conversion Events You Should Be Tracking

These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campai...

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Back-to-School Online Shopping Trends Earliest on Record, Says Google

Back-to-School Online Shopping Trends Earliest on Record, Says Google

11y Jessica Lee

Back-to-School Online Shopping Trends Earliest on ...

Google research shows that back-to-school online shopping behavior has begun earlier than ever. Read More...

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3 SEO Tactics That Still Work

3 SEO Tactics That Still Work

11y Marios Alexandrou

3 SEO Tactics That Still Work

Are we focusing too much on chasing the shiny new tactics that apparently work and giving up too easily on old tactics for which there is far more evi...

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Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

11y Jessica Lee

Bing & Yahoo Advertisers Integrated in Windows 8.1...

Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Read More...

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Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition

Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition

11y John Gagnon

Applying Big Data Insights to Ad Copy Strategy: Fi...

When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinati...

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Bing Adds Direct Facebook Interaction to Social Sidebar

Bing Adds Direct Facebook Interaction to Social Sidebar

11y Thom Craver

Bing Adds Direct Facebook Interaction to Social Si...

You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask quest...

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Spotlight on John Gagnon, Bing Ads' Evangelist

Spotlight on John Gagnon, Bing Ads' Evangelist

11y Melanie White

Spotlight on John Gagnon, Bing Ads' Evangelist

An interview with the Bing Ads evangelist for small businesses. Read More...

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6 Ways to Survive a PPC Budget Sequestration

6 Ways to Survive a PPC Budget Sequestration

11y Kevin Lee

6 Ways to Survive a PPC Budget Sequestration

Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in ...

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Why Marketers Should Care About Tax Refunds

Why Marketers Should Care About Tax Refunds

11y John Gagnon

Why Marketers Should Care About Tax Refunds

Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars....

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Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

11y John Gagnon

Last Minute Valentine’s Day Love Potion for Search...

Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and i...

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Facebook Graph Search Taps People Power

Facebook Graph Search Taps People Power

11y Kevin Lee

Facebook Graph Search Taps People Power

If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of...

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Covario Issues Q4 Global Paid Search Spend Analysis

Covario Issues Q4 Global Paid Search Spend Analysis

11y Lisa Lacy

Covario Issues Q4 Global Paid Search Spend Analysi...

The report finds global paid search spend was up 18 percent in 2012. Read More...

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Making Search the Centerpiece of Your 2013 Digital Advertising

Making Search the Centerpiece of Your 2013 Digital Advertising

11y Chris Copeland

Making Search the Centerpiece of Your 2013 Digital...

As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Read More...

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How to Effectively Audit Your Paid Search Accounts

How to Effectively Audit Your Paid Search Accounts

11y Jeremy Hull

How to Effectively Audit Your Paid Search Accounts

Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Read More...

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Collaborate, Teach, Enforce, and Measure

Collaborate, Teach, Enforce, and Measure

11y Josh McCoy

Collaborate, Teach, Enforce, and Measure

What you, the SEO, need to do in your website migration. Read More...

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4 Ways to Disaster-Proof Your SEM Campaigns

4 Ways to Disaster-Proof Your SEM Campaigns

11y Kevin Lee

4 Ways to Disaster-Proof Your SEM Campaigns

There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to del...

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Social Sentiment Tracked for 2012 Presidential Election

Social Sentiment Tracked for 2012 Presidential Election

11y Miranda Miller

Social Sentiment Tracked for 2012 Presidential Ele...

Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...

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Obama vs. Romney: Who’s Winning the YouTube Vote?

Obama vs. Romney: Who’s Winning the YouTube Vote?

11y Greg Jarboe

Obama vs. Romney: Who’s Winning the YouTube Vote?

President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...

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Bing Wants to Be Big Search Engine on Campus

Bing Wants to Be Big Search Engine on Campus

12y Kate Kaye

Bing Wants to Be Big Search Engine on Campus

Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...

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Microsoft Renames AdCenter Bing Ads

Microsoft Renames AdCenter Bing Ads

12y Rosalie Marshall

Microsoft Renames AdCenter Bing Ads

Microsoft and Yahoo rename advertising activities under a collective brand name. Read More...

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