Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Read More...
View articleDigital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...
View articleThe concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...
View articleSocial media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according t...
View articleData visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Read More...
View articleWhy do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keyn...
View articleAt the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scene...
View articleThese behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campai...
View articleGoogle research shows that back-to-school online shopping behavior has begun earlier than ever. Read More...
View articleAre we focusing too much on chasing the shiny new tactics that apparently work and giving up too easily on old tactics for which there is far more evi...
View articleBing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Read More...
View articleWhen you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinati...
View articleYou will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask quest...
View articleAn interview with the Bing Ads evangelist for small businesses. Read More...
View articleCut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in ...
View articleThink about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars....
View articleBoth love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and i...
View articleIf the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleAs brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Read More...
View articleDeliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Read More...
View articleWhat you, the SEO, need to do in your website migration. Read More...
View articleThere's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to del...
View articleVoters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...
View articlePresident Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...
View articleBing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to col...
View articleMicrosoft and Yahoo rename advertising activities under a collective brand name. Read More...
View article