The retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on changing consumer behavior, there are also fundamental changes taking place in how consumers pay for goods. Here are three of the most important developments that retailers shouldn't ignore.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey?
In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman Digital's Gavin Coombes.
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program.
A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year.
A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year.
Expedia is now accepting Bitcoin as a form of payment. The move gives the company cost savings and also allows it to market itself as a high-tech, customer-focused e-business.
These days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce?
According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025. How can content marketers prepare for the rise of the Internet of Things, and the way that it will change how we create and consume content?
Understanding the customer journey is essential when you want to attribute accurately and effectively optimize your website. That requires in-depth analysis of customer data. Luckily, there are a range of tools that can help you.
Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience?
