Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns.
Now that Cyber Monday 2015 has come and gone, digital marketers can borrow strategies that were proven to be successful and implement them in future retail ad campaigns.
For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously offensive.
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
'Tis the season (for a whole load Christmas infographics). Here we've rounded up the most interesting and useful: from ecommerce trends through to a list of the most effective holiday marketing email subject line terms.
We're on an ongoing quest to investigate how various UK retailers use email marketing, and this week we're looking at how brands handled Black Friday and Cyber Monday. We've assessed frequency, subject lines, and quality of content to distinguish which emails annoyed us the most.
With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior during this major shopping weekend?
Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shopping day ever in the U.S.