This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday 2016 saw an increased interest in online shopping, breaking last year's record with a 21.6% growth.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?
Black Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best way to increase its effectiveness?
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black ... read more
Trying to make Leap Day into a federal holiday, Zappos' closing its call center could have backfired. But it worked because it was strangely on brand.
Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly ... read more
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?