Is your email campaign breaking your brand promise?
Email

Is your email campaign breaking your brand promise?

8y Guest Writer

Is your email campaign breaking your brand promise...

Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise. Read More...

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It’s time to make online ads good again; the industry depends on it
Marketing

It’s time to make online ads good again; the industry depends on it

8y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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Four ways to connect with consumers during the holiday returns hangover
Ecommerce

Four ways to connect with consumers during the holiday returns hangover

8y Nick Worth

Four ways to connect with consumers during the hol...

By using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns. Read More...

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Three lessons learned from Cyber Monday 2015
Strategies

Three lessons learned from Cyber Monday 2015

8y Jim Davidson

Three lessons learned from Cyber Monday 2015

Now that Cyber Monday 2015 has come and gone, digital marketers can borrow strategies that were proven to be successful and implement them in future r...

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The 10 most cringeworthy social fails of 2015
Social Media

The 10 most cringeworthy social fails of 2015

8y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

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Three ways digital marketers can use data to defeat ad blocking in 2016
Media

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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8 infographics for Christmas marketing success
Insights

8 infographics for Christmas marketing success

8y Leighann Morris

8 infographics for Christmas marketing success

'Tis the season (for a whole load Christmas infographics). Here we've rounded up the most interesting and useful: from ecommerce trends through to a l...

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Which retailers sent too many Black Friday marketing emails?
Insights

Which retailers sent too many Black Friday marketing emails?

8y Leighann Morris

Which retailers sent too many Black Friday marketi...

We're on an ongoing quest to investigate how various UK retailers use email marketing, and this week we're looking at how brands handled Black Friday ...

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Lessons learned from Cyber Weekend
Ecommerce

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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Being 'social' helped brands win on Cyber Monday
Ecommerce

Being 'social' helped brands win on Cyber Monday

8y Mike O'Brien

Being 'social' helped brands win on Cyber Monday

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...

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The 2015 holiday season is more omnichannel than ever
Ecommerce

The 2015 holiday season is more omnichannel than ever

8y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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#GivingTuesday reflects the changing landscape of online fundraising
Social

#GivingTuesday reflects the changing landscape of online fundraising

8y Yuyu Chen

#GivingTuesday reflects the changing landscape of ...

#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation....

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Are you ready for Small Business Saturday?
Ecommerce

Are you ready for Small Business Saturday?

8y Gregg Stewart

Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...

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One profile to serve them all: how a unified customer view drives mar-tech bliss
Data insights

One profile to serve them all: how a unified customer view drives mar-tech ...

8y Pelin Thorogood

One profile to serve them all: how a unified custo...

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...

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What in-store footfall tells us about Black Friday (infographic)
Insights

What in-store footfall tells us about Black Friday (infographic)

8y Graham Charlton

What in-store footfall tells us about Black Friday...

Google has just released stats showing the peak times for US in-store traffic on Black Friday. The stats use data from 2014, gathered using a mixture ...

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How 24 retailers use email marketing to collect customer data
Media

How 24 retailers use email marketing to collect customer data

8y Leighann Morris

How 24 retailers use email marketing to collect cu...

I signed up to a whole bunch of UK retailer newsletters to find out how simple the subscription process is, how often each company contacts me, and qu...

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Cyber Friday: Why this is the year Black Friday will play out online
Media

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

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Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

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When should you start your holiday marketing?
Ecommerce

When should you start your holiday marketing?

8y Mike O'Brien

When should you start your holiday marketing?

Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...

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Is Google UK serving the best results for Black Friday searches?
Insights

Is Google UK serving the best results for Black Friday searches?

8y Graham Charlton

Is Google UK serving the best results for Black Fr...

With Black Friday just over two weeks away, it seems that shoppers are buying into it, even if some retailers have been reluctant. Read More...

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Are the UK's retailers ready for Black Friday?
Media

Are the UK's retailers ready for Black Friday?

8y Graham Charlton

Are the UK's retailers ready for Black Friday?

Black Friday has now officially become a thing in the UK. Though previously a US-only phenomenon, last year saw it take off over here.  Remember those...

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Holiday shopping: what shoppers and retailers are really thinking
Ecommerce

Holiday shopping: what shoppers and retailers are really thinking

8y Jim Davidson

Holiday shopping: what shoppers and retailers are ...

Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive ...

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5 holiday shopping trends to watch
Marketing

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

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What can marketers do now that Amazon Text Ads are a no go?
Paid Search

What can marketers do now that Amazon Text Ads are a no go?

8y Elizabeth Marsten

What can marketers do now that Amazon Text Ads are...

Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...

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8 Items to Get Your Holiday Season off to a Head Start
Marketing

8 Items to Get Your Holiday Season off to a Head Start

9y Jim Davidson

8 Items to Get Your Holiday Season off to a Head S...

The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to dete...

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Online Shopping Holidays: A Boom for Retailers
Asia

Online Shopping Holidays: A Boom for Retailers

9y JB Brokaw

Online Shopping Holidays: A Boom for Retailers

The boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in maki...

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A Prime Example of the Effectiveness of Email
Email

A Prime Example of the Effectiveness of Email

9y Kara Trivunovic

A Prime Example of the Effectiveness of Email

Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing stra...

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