With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior during this major shopping weekend?
Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shopping day ever in the U.S.
Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel approach to digital advertising.
#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation.
Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.
In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey.
Google has just released stats showing the peak times for US in-store traffic on Black Friday. The stats use data from 2014, ... read more
I signed up to a whole bunch of UK retailer newsletters to find out how simple the subscription process is, how often each company contacts me, and quality the communications are. Here's how that went.
As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile.
By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital.