How to promote your ICO: from SEO to PPC
Leadership

How to promote your ICO: from SEO to PPC

6y On Yavin , CMO

How to promote your ICO: from SEO to PPC

Initial Coin Offerings (ICOs) were the talk of the town in 2017. There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 m...

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"Trading can be fun": A look at TradeStation's omnichannel rebrand
Finance

"Trading can be fun": A look at TradeStation's omnichannel rebrand

6y Mike O'Brien

"Trading can be fun": A look at TradeStation's omn...

A pop-up hair salon and partnership with Cheddar highlights the omnichannel rebranding efforts of TradeStation, an online brokerage firm that's spent ...

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Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean
Blockchain

Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

6y Jeremy Epstein

Crypto marketing: What does the recent Google/Twit...

In the latest guest post from our resident Blockchain expert Jeremy Epstein, he gives his perspective on what the recent Google/Twitter Ban on crypto ...

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If you want to understand Blockchain, try to understand Switzerland
Blockchain

If you want to understand Blockchain, try to understand Switzerland

6y Jeremy Epstein

If you want to understand Blockchain, try to under...

In our latest guest post from Jeremy Epstein, he takes a high-level view of Switzerland’s decentralized governance model, which gives us a sneak peek ...

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How new technologies will affect your marketing strategy
Emerging Technology

How new technologies will affect your marketing strategy

6y Tereza Litsa

How new technologies will affect your marketing st...

Emerging technologies have already changed marketing as we know it. Here are the trends to follow a successful marketing strategy in 2018. Read More...

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New Blockchain MarTech Landscape shows 400% growth in 6 months
Blockchain

New Blockchain MarTech Landscape shows 400% growth in 6 months

6y Tereza Litsa

New Blockchain MarTech Landscape shows 400% growth...

In the last six months, there has been a  400% increase in the blockchain martech and adtech space. Here we look at the key growth areas and touch on ...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study
Leadership

Leading by example, compact content and other insights from Freedman Intern...

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization
Blockchain

Brands and blockchain: How Walmart, Burger King and De Beers are snuggling ...

6y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

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Six B2B content marketing predictions for 2018
Content

Six B2B content marketing predictions for 2018

6y Sam Lawson

Six B2B content marketing predictions for 2018

Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...

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5 blockchain, decentralized and crypto-asset predictions for 2018
Blockchain

5 blockchain, decentralized and crypto-asset predictions for 2018

6y Jeremy Epstein

5 blockchain, decentralized and crypto-asset predi...

Never Stop Marketing CEO, blockchain evangelist and our resident on the topic, Jeremy Epstein, predicts the biggest things to hit the crypto-market th...

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ClickZ's top 5 tech predictions for 2018
Emerging Technology

ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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The blockchain workout: ClickZ's most popular articles from October, November and December
Emerging Technology

The blockchain workout: ClickZ's most popular articles from October, Novemb...

6y Mike O'Brien

The blockchain workout: ClickZ's most popular arti...

The summer was retail-focused, but fall was more of a mixed bag. Amazon strategies, AI-powered personal trainers and blockchain made up your favorites...

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein
Blockchain

Why CMOs need to understand the power of blockchain and the impact it will ...

6y Tim Flagg

Why CMOs need to understand the power of blockchai...

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...

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The 4 skills required for crypto-marketing success
Blockchain

The 4 skills required for crypto-marketing success

6y Jeremy Epstein

The 4 skills required for crypto-marketing success

Part four of our blockchain series is all about the skills crypto-marketers need to impact blockchain-based token economies: familiarity with technolo...

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Blockchain marketing: A look at the technology landscape and emerging players
Blockchain

Blockchain marketing: A look at the technology landscape and emerging playe...

6y Jeremy Epstein

Blockchain marketing: A look at the technology lan...

In part three of our blockchain series, Never Stop Marketing CEO Jeremy Epstein takes a step back to look at the blockchain marketing technology lands...

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Blockchain: Reshaping advertising, removing fraud, rebuilding trust
Blockchain

Blockchain: Reshaping advertising, removing fraud, rebuilding trust

6y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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Blockchain marketing: How the technology behind Bitcoin could change marketing forever
Blockchain

Blockchain marketing: How the technology behind Bitcoin could change market...

6y Jeremy Epstein

Blockchain marketing: How the technology behind Bi...

In a four-part guest series, Jeremy Epstein, VP of Marketing at Sprinklr-turned-CEO of Never Stop Marketing, takes us on an epic journey to bring you ...

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Decoding Blockchain’s potential for brands
Blockchain

Decoding Blockchain’s potential for brands

8y Guest Writer

Decoding Blockchain’s potential for brands

Blockchain will transform your brand, no matter your industry. Technology and finance visionaries have evangelized the technology’s potential for year...

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How can chief marketing officers use disruption to stay ahead?
Asia

How can chief marketing officers use disruption to stay ahead?

8y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

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A beginners guide to mobile payments, bitcoin, blockchain and robo-banking
Blockchain

A beginners guide to mobile payments, bitcoin, blockchain and robo-banking

8y Sophie Loras

A beginners guide to mobile payments, bitcoin, blo...

How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...

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What do the jobs of the future look like in an AI world?
Asia

What do the jobs of the future look like in an AI world?

8y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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