Buying Into Blogs
Media

Buying Into Blogs

11y Idris Nagri

Buying Into Blogs

Consumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this origina...

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Army's Officership Campaign Focuses on Opportunities
Social

Army's Officership Campaign Focuses on Opportunities

11y Idris Nagri

Army's Officership Campaign Focuses on Opportuniti...

The U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer. Read More...

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5 Deadly Sins of Social Content
Social

5 Deadly Sins of Social Content

11y Lee Odden

5 Deadly Sins of Social Content

Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Read More...

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Where Is the Future of Social Media Marketing? [Research]
Actionable Analysis

Where Is the Future of Social Media Marketing? [Research]

12y Idris Nagri

Where Is the Future of Social Media Marketing? [Re...

When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Read More...

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Learn to Move On When An SEO Tactic Isn't Working
Search

Learn to Move On When An SEO Tactic Isn't Working

12y Idris Nagri

Learn to Move On When An SEO Tactic Isn't Working

A three-step process for winding down a tactic. Read More...

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Blog Optimization in Naver
Asia

Blog Optimization in Naver

12y Mark Kum

Blog Optimization in Naver

Three ways to optimize your blog in Naver. Read More

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3 Examples of Solid B2B Social Business Strategies
Social

3 Examples of Solid B2B Social Business Strategies

12y Idris Nagri

3 Examples of Solid B2B Social Business Strategies

A commerce community, an ad-supported social community, and executive thought leadership. Read More...

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Hyundai's Super Bowl Blog Campaign a Lesson to Marketers
Data insights

Hyundai's Super Bowl Blog Campaign a Lesson to Marketers

12y Idris Nagri

Hyundai's Super Bowl Blog Campaign a Lesson to Mar...

The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Read More...

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10 Reasons Blogs Are Your Social Media Hub [Charts]
Actionable Analysis

10 Reasons Blogs Are Your Social Media Hub [Charts]

12y Idris Nagri

10 Reasons Blogs Are Your Social Media Hub [Charts...

Stand out from the pack by developing a blog that's integrated into your organization's website. Read More...

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Disney Buys Parenting Hub Babble.com
Media

Disney Buys Parenting Hub Babble.com

12y Idris Nagri

Disney Buys Parenting Hub Babble.com

Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year. Read More...

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Optimize and Socialize Your Way to Better Business Blogging
Social

Optimize and Socialize Your Way to Better Business Blogging

13y Idris Nagri

Optimize and Socialize Your Way to Better Business...

Socialized and optimized blog content can drive traffic through search and those visitors can share that content through social channels, driving even...

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Good Community Managers Keep the Conversation Going
Community Management

Good Community Managers Keep the Conversation Going

13y Idris Nagri

Good Community Managers Keep the Conversation Goin...

Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Read More...

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How Social Media Is Changing and What It Means for Your Marketing
Actionable Analysis

How Social Media Is Changing and What It Means for Your Marketing

13y Idris Nagri

How Social Media Is Changing and What It Means for...

Seven social media facts you need now. Read More...

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One Piece of Content: 6 Starting Points
Media

One Piece of Content: 6 Starting Points

13y Idris Nagri

One Piece of Content: 6 Starting Points

What is the best way to share your content with the world in a manner that showcases how valuable and fantastic your content really is? Read More...

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Social Media and Content Marketing: A One-Night Stand?
Social

Social Media and Content Marketing: A One-Night Stand?

13y Idris Nagri

Social Media and Content Marketing: A One-Night St...

Tips for building a long-term relationship. Read More...

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The Lure of Online Communities
Media

The Lure of Online Communities

13y Idris Nagri

The Lure of Online Communities

Brand marketers can profit from the emotional and sociological impact that communities have on their potential customers. Part one in a three-part ser...

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Do You Know What Your Social Media Marketing Really Costs?
Actionable Analysis

Do You Know What Your Social Media Marketing Really Costs?

13y Idris Nagri

Do You Know What Your Social Media Marketing Reall...

Five major social business expenses, plus a detailed break out of hidden and not-so-hidden costs. Read More...

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You Are What You Tweet
Marketing

You Are What You Tweet

13y Idris Nagri

You Are What You Tweet

What are potential employers finding out about you in searches and how can you change your online reputation? Read More...

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Cookies, Fans, Opt-Ins, and Followers in Brand Embrace
Media

Cookies, Fans, Opt-Ins, and Followers in Brand Embrace

13y Idris Nagri

Cookies, Fans, Opt-Ins, and Followers in Brand Emb...

Eight connection opportunities that can be layered into a brand embrace campaign. Part two in a two-part series. Read More...

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SEO + Social Media + Blogging: When Will Big Business Catch Up?
Search

SEO + Social Media + Blogging: When Will Big Business Catch Up?

13y Idris Nagri

SEO + Social Media + Blogging: When Will Big Busin...

Social media and blogging are about connecting with audiences on a more personal level. But first you must start speaking their language. Read More...

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10 Ways to Improve Your Blog's Effectiveness
Actionable Analysis

10 Ways to Improve Your Blog's Effectiveness

13y Idris Nagri

10 Ways to Improve Your Blog's Effectiveness

What I learned at BlogWorld Expo New York. Read More...

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7 Tools to Track Your Digital Footprint and Shadows
Data insights

7 Tools to Track Your Digital Footprint and Shadows

13y Idris Nagri

7 Tools to Track Your Digital Footprint and Shadow...

These free tools will help you understand and enhance what image you are projecting online. Read More...

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Help! I Need a Social Media Strategy
Asia

Help! I Need a Social Media Strategy

13y Idris Nagri

Help! I Need a Social Media Strategy

Having a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started. Read More...

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Social Media Benchmarking Q&A
Media

Social Media Benchmarking Q&A

13y Idris Nagri

Social Media Benchmarking Q&A

Four questions and answers that will help you find out the benchmark metrics for budgeting a social media initiative and the staffing needs. Read More...

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Web Content Development 101
Search

Web Content Development 101

13y Idris Nagri

Web Content Development 101

The five steps to develop a method for gathering, organizing, and deploying content for your site. Read More...

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The Geology of a Content Marketing Strategy
Marketing

The Geology of a Content Marketing Strategy

13y Idris Nagri

The Geology of a Content Marketing Strategy

What do blogs and volcanoes have in common? More than you might expect. Read More...

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Online Reputation Management 101
Search

Online Reputation Management 101

13y Idris Nagri

Online Reputation Management 101

How to manage your reputation online, track it, evaluate and interpret online conversations, and engage and act. Read More...

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