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    3 Opportunities for Marketing Automation Providers in 2015
    Automation

    3 Opportunities for Marketing Automation Providers in 2015

    9y Ben Plomion

    3 Opportunities for Marketing Automation Providers...

    If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...

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    Let’s Get Practical With the Convergence of Marketing and Ad Tech
    Asia

    Let’s Get Practical With the Convergence of Marketing and Ad Tech

    10y Charlie Wang

    Let’s Get Practical With the Convergence of Market...

    There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...

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    Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers
    Automation

    Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Market...

    10y Ben Plomion

    Why the BlueKai Acquisition by Oracle Is a Big Dea...

    With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...

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    Identity Management and Data Management Platforms Take Center Stage in 2014
    Community Management

    Identity Management and Data Management Platforms Take Center Stage in 2014

    10y Michael Della Penna

    Identity Management and Data Management Platforms ...

    It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metric...

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    The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai
    Email

    The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

    10y Dave Hendricks

    The Enterprise Strikes Back: Oracle Corporation Ac...

    Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...

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    40% of Brands Using DMPs But Emphasize Internal Data
    Analytics

    40% of Brands Using DMPs But Emphasize Internal Data

    11y Susan Kuchinskas

    40% of Brands Using DMPs But Emphasize Internal Da...

    A survey of 200 brands found that 40 percent are already using a data management platform (DMP) to understand existing customers and prospect for new ...

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