Filling in the data gaps: How content can be used as a tool for targeting audiences
Analyzing Customer Data

Filling in the data gaps: How content can be used as a tool for targeting a...

8y Rebecca Sentance

Filling in the data gaps: How content can be used ...

Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...

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Six ways to improve value and trust for your brand's website
Marketing

Six ways to improve value and trust for your brand's website

8y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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The human behind the device: achieving and measuring true engagement
Analytics

The human behind the device: achieving and measuring true engagement

9y Sean Hutchinson

The human behind the device: achieving and measuri...

Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...

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Key Web Analytics Metrics and Reporting
Analytics

Key Web Analytics Metrics and Reporting

12y Idris Nagri

Key Web Analytics Metrics and Reporting

A starter's guide to web analytics reporting. Part one in a series. Read More...

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Web Analytics: 5 Tips to Avoid Client Overload
Analytics

Web Analytics: 5 Tips to Avoid Client Overload

13y Idris Nagri

Web Analytics: 5 Tips to Avoid Client Overload

Consider these factors to get your client excited about the upcoming analytics report. Read More...

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Marketers, What You Don't Know About Bounce Rates May Hurt You
Analytics

Marketers, What You Don't Know About Bounce Rates May Hurt You

13y Idris Nagri

Marketers, What You Don't Know About Bounce Rates ...

Many marketers are hung up on high bounce rates. Let's dissect how it will affect your corporate sites and campaigns. Read More...

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Getting the Most Out of Your Agency Relationship
Asia

Getting the Most Out of Your Agency Relationship

14y Idris Nagri

Getting the Most Out of Your Agency Relationship

Six ways to get the most out of the clients versus agency relationship. Read More...

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